Google SGE Threatens Brand Terms

🤳25th March 2024| Instacart Gets MRC Accreditation, Snap Launches AR Ad Filters and more!

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

SEARCH

🔍 Study Identifies Google SGE as Major Threat to Brand Terms

Source- Authoritas

Google's rollout of its Search Generative Experience (SGE) impacts brand visibility, with 91.4% of searches triggering SGE, showcasing Quora and Wikipedia as leading sources. The Authoritas study highlights SGE's average of 10.75 links and 4.3 unique domains per response, with 62% from non-top 10 organic sources. With 50% of searches displaying paid ads, marketers must adapt to maintain visibility amidst SGE's influence.

TOGETHER WITH dofollow.com

Don't have the time or expertise for in-house link building? Leave it to the specialists!

dofollow.com helps busy marketing teams boost traffic, rankings, and organic leads so you can focus on what you do best – putting out quality content your audience will love.

Their B2B SaaS link-building specialists have a proven process to regularly deliver 80-90 DR links from the top 1% of sites, like Hubspot, BigCommerce, Canva, and ActiveCampaign.

👉Audit of your current strategy

👉In-depth analysis of competitors' backlink profiles

👉Low-hanging fruit you can reap in the next 90 days

PERFORMANCE MARKETING

👓 Snap Introduces AR Sponsored Filters for Advertising

Source- Snapchat

Snapchat's new advertising feature allows brands to create sponsored AR filters, offering a simple, cost-effective way to engage users with branded overlays, including promotional links. Utilizing the Lens Web Builder, brands can craft these filters in under 10 minutes without external production costs, leveraging templates for enhanced exposure.

🛒 Instacart Secures Media Rating Council Accreditation

Instacart has received its first MRC accreditation for key advertising metrics, ensuring "trusted, standardized metrics" for impression, click, and viewability across Sponsored Product, Display, and Shoppable ads. This milestone, highlighting Instacart's "commitment to transparency," makes it a pioneer in grocery tech and retail media, offering reliable ad campaign metrics to over 5,500 CPG brands in North America.

OUTLOOK

📈 NRF Forecasts 2024 Retail Sales to Hit $5.23 Trillion

In 2024, U.S. retail sales are projected to grow 2.5%-3.5%, reaching up to $5.28 trillion, with online sales possibly increasing 7%-9%. Despite a cooling economy, with GDP growth forecast at 2.3% and inflation moderating to 2.2%, consumer resilience remains strong. NRF's Jack Kleinhenz emphasizes, "it’s hard to be bearish on the consumer," despite challenges like tighter credit and inflation.

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back tommorow🕺