Google rolls out new Ad Features Yet again!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🤖 Google Enhances Performance Max with Six New AI Features 

PMax has rolled out six new features, including Customer Value mode for maximizing customer potential, detailed demographics for precise targeting by age and gender, and new customer retention goals for re-engaging lost patrons. Additionally, real-time budget pacing insights help optimize spend, IP address exclusions prevent waste, and the Final URL expansion feature. 

🎯 Google Launches Advanced Video Ad Targeting Features 

Google's 2024 NewFronts reveals new video ad features, expanding ad placements with top streamers like Disney and NBCUniversal allowing advertisers greater reach and precision in targeting across premium streaming content. Plus, Google's spicing things up with "Instant Deals" for custom ad buys and a slick AI tool that lets you pinpoint your audience with just a chat.   

TOGETHER WITH STACK INFLUENCE

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SEARCH ENGINE

🌐 56% of Google's Top Three Search Results Feature ccTLDs

A study analyzing 1.7 million SERP positions across 15 markets found that 56% of Google's top three rankings are occupied by country code top-level domains (ccTLDs). This prevalence suggests that ccTLDs are highly effective for international SEO, likely due to their clear geo-targeting signals to Google, enhancing local relevance.   

OUTLOOK

🔍 Majority of Americans Support Government Regulation of Social Media

A Pew Research study reveals 51% of Americans support government regulation of social media, down from 56% in 2021 post-Capitol Riots, this is due to misinformation and platform influence on democracy. People increasingly distrust platforms to self-regulate effectively, favoring government intervention to ensure a balanced and accountable approach to content moderation.  

ADS

🤖 Meta's AI Ad Tools Misfire, Burning Cash Quickly 

Meta's "set it and forget it" AI ad tool, Advantage Plus, is malfunctioning, rapidly depleting ad budgets by charging excessive CPMs with minimal returns. Initially promised to streamline ad operations, it has proven unpredictable and costly, leading businesses to abandon the automated system and return to manual ad purchasing sparking dissatisfaction and distrust among advertisers.  

BRAIN TEASER

I have a bed but I never sleep. I have a mouth but I never speak. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was

 Always in you, Sometimes on you; If I surround you, I can kill you. What am I?

The answer is - Water

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