Google Revives Clippable Coupons

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E- COMMERECE

🔍 Google Relaunches Clippable Coupons for Rich Discount Results

Google officially launched its "discount rich results" for organic listings in the US, as confirmed by Brodie Clark. This feature enhances snippets, making them larger and allowing users to copy coupon codes directly from search results. Initially tested in various formats, it's now fully operational, representing a major leap in e-commerce marketing by providing marketers with a direct engagement tool to captivate consumers.

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SOCIAL MEDIA

🔵 YouTube Rolls Out Color Customization for Premium Subscribers

YouTube is testing a color-based video sorting feature for Premium users, as revealed by 9 to 5 Google. This unique experiment allows users to curate video feeds based on the predominant thumbnail color—red, green, or blue. Critics question its relevance, suggesting its utility might lie more in aesthetics than content discovery, highlighting its peculiar approach to enhancing user experience.

🔍 LinkedIn Axes 'Creator Mode' Feature

LinkedIn is discontinuing its "Creator Mode" and hashtag function to broaden tool access and analytics for all, moving away from exclusive creator features. Launched in 2021 to enhance user presence, the platform now aims to democratize content creation, using topics and keywords over hashtags for content discovery, and keeping the "Follow" button to encourage a wider creative community engagement.

PERFORMANCE MARKETING

🚫 Google Halts Third-Party Cookie Deprecation Plans

Google's effort to eliminate third-party cookies by the second half of 2024 is delayed due to UK's CMA concerns over its Privacy Sandbox, which aims to offer privacy-focused ad targeting. The CMA highlights potential monopolistic advantages for Google, necessitating further compliance. Despite challenges, progress has been made, with Google optimistic about resolving these issues in collaboration with the CMA by early 2024.

ARTIFICIAL INTELLIGENCE

🖌️ Adobe Launches Firefly Gallery for Creative InspiratioN

Launching its Firefly Community Gallery, Adobe introduced a collaborative space for sharing and inspiration among AI-generated art creators. This move, leveraging the successful community model of Behance, allows for direct user uploads, enhancing interaction within the global Firefly community. Focused on "safe commercial use," Adobe promotes  the use of expert AI prompts to fuel innovation and "spark new and different ideas," redefining the landscape of generative AI creativity.

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