Google Revamps Shopping Experience!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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ECOMMERCE

🛍️ Google Unveils AI Enhancements for Shopping

Google has introduced AI-driven updates to Google Shopping, offering a more precise and personalized experience including AI-generated briefs that offer key insights for tailored searches, like “men’s winter jacket for Seattle,” delivering relevant product suggestions. Additionally, users benefit from new search filters, AR Try-On options, personalized feeds, and enhanced price comparison tools simplifying shopping just in time for the holiday season.

TOGETHER WITH CHARGEFLOW

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According to Mastercard, eCommerce fraud spiked by 35% during last year's BFCM period. Chargebacks can increase by as much as 60% during the holiday season.

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PERFORMANCE MARKETING

🚀 LinkedIn Unveils Enhancements to Event Ads and AI Campaign Features

LinkedIn has rolled out new updates for its Event Ads and AI-driven campaign tools, the “Wire” video ad program has now expanded to the EU, providing businesses with more options. Meanwhile, the improved Live Event Ads feature offers targeted posts and previews, while the upgraded “Accelerate” tool supports a wider range of ad types and campaign objectives for streamlined creation.

🚀 Google Trials Expandable Product Ads Carousel

Google is testing new ad formats, including expandable sponsored ads and in-ad search refinements. The expandable ads initially hide some content, requiring users to expand them to view more through a carousel. Additionally, in-ad search refinements allow users to adjust their search directly within the ad offering more control but may require advertisers to adapt strategies for better visibility. 

SOCIAL MEDIA

🤏 YouTube Introduces Authentic Video Labels

YouTube is rolling out a “captured with a camera” label that verifies if videos are recorded with real cameras and unaltered audio and visuals using the C2PA standard. It helps users identify authentic footage, increasing transparency about content origins. The label appears only with devices supporting C2PA version 2.1, ensuring significant edits or unsupported tools don’t disrupt the authenticity chain.

OUTLOOK

📺 YouTube Dominates Gen Alpha's Social Media at 46% Usage

Gen Alpha favors specific social media platforms, reflecting their significant $28 billion in purchasing power. According to Numerator, 46% use YouTube, with 90% visiting daily for diverse content. TikTok appeals to 21% of users, known for its engaging short videos. Snapchat and Instagram each attract 14%, while Facebook captures 10%, highlighting the social media preferences shaping their interactions and consumer behavior. 

BRAIN TEASER

You can see it every day, But cannot touch it at will. What is it?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

Hold the tail, While I fish for you. What am I?

The answer is: A net

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