Google Redirects To Stop Working

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

SEARCH

🔗 Billions of Google redirects will stop working next year

Google’s URL shortener service, goo.gl, will cease functioning on August 25, 2025, rendering billions of links non-operational. Starting August 23, 2024, users will see an interstitial page warning of the upcoming change. Initially launched in 2009 and discontinued for new links in 2019, this shutdown will impact countless online resources, necessitating link updates to prevent broken connections.

TOGETHER WITH PORTLESS

The average shipping time for a container from China to the USA right now is 52 days. Who has time for that?

Meet Portless – the ultimate game-changer for DTC and e-commerce brands.

✅ Direct Shipping: Ship directly from China to customers in just 6 days, covering 55+ countries.

✅ Boost Cash Flow: Say goodbye to tied-up cash flow in inventory, slash cargo shipping fees, and boost gross margins by up to 40% (thanks to Section 321)!

✅ Faster Lead Time: Turn your inventory into cash within days, not months. Increase your lead time by 10x.

✅ Local Touch: Custom packaging and local tracking through carriers like USPS and Canada Post.

Stop juggling overstocks and stockouts, and safeguard your cash flow alongside dozens of brands like Natural Patch, SA Fishing, Andy & Evan, and Swoveralls. 

With Portless, ship your customer orders directly from China in 6 days and enjoy fast 3-5 day replenishments on your best-selling items.

Skip the ship and go Portless today!

AI

🔒 Google Forms New Group for Secure AI Development

Google established the Coalition for Secure AI (CoSAI) to advance comprehensive security measures addressing AI's unique risks expanding on the Secure AI Framework (SAIF) introduced last year. Major tech companies, including Amazon, IBM, Microsoft, NVIDIA, and OpenAI, have joined to develop collaborative, open-source solutions for enhancing AI security and preventing data breaches.

OUTLOOK

🛍️ Online Retailers Boost Coupon Codes by 31%

Online retailers have boosted coupon code offerings by 31% from last year to attract customers in a competitive market, according to AI-powered platform SimplyCodes. Analyzed data from nearly 400,000 retailers shows average discounts up 2.6% to 17.6%, with promo codes now offering $33.25 off, a 22% increase. Single-use codes surged by 47%, reflecting heightened consumer demand for savings amid inflation concerns.

🛒 Amazon Prime Day Smashes Records with $14.2B in Sales

Amazon Prime Day 2024 achieved a record-breaking $14.2 billion in sales over July 16-17, marking an 11% increase from 2023. Mobile purchases contributed nearly half of total sales, reaching $7 billion. Notably, back-to-school shopping surged, with spending on school supplies up 216%. The average order size grew 7% to $57.97, highlighting significant consumer engagement.

BRAIN TEASER

How do you fix a cracked pumpkin?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

I am taken from a mine, and shut up in a wooden case, from which I am never released, and yet I am used by almost everybody. What am I?

The answer is: Pencil Lead

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺