Google Radically Impacting Ads

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🔍 Google Chrome's IP masking could impact search advertising

Google is developing a two-hop proxy for Chrome users, impacting advertisers in three ways limited ad location targeting, masking of user identities, and increased valuable location data collection creating a Google monopoly on this data, potentially erasing competition. IP-based geolocation will mask user IP addresses by region, meaning advertisers cannot distinguish between genuine and bot traffic.

TOGETHER WITH SMART RECOGNITION

New AI LeadGen Tool Identifies Email Address of Your Visitors

Did you know that you can Identify the email addresses of your anonymous website traffic?

Rather than getting only 5% of your traffic via an opt-in form, a new AI Tool, Smart Recognition, lets you target and email most of your website traffic, growing your email list and revenue faster!

How can this help? 👇

• Capture email addresses of up to 40% of your anonymous traffic.

• Email irresistible offers to prospects browsing your site.

• Send abandoned cart emails to people who don't complete checkout.

See how much anonymous traffic you can identify.

Book a demo and try it for free.

SEARCH ENGINE

🔗 Google Links are Less Important than Believed

Google's Gary Illyes confirmed at a recent search conference that Google requires minimal links urging publishers to rethink SEO strategies. With AI advancements and spam detection leading the charge, this paradigm shift underscores the need for marketers to diversify tactics. Illyes succinctly stated, "We need very few links to rank pages."

SOCIAL MEDIA

🔍 Meta AI Integrates Google Search  and Microsoft Bing Results

Meta AI now integrates Google Search results, alongside Microsoft Bing. Meta's move aligns with incorporating real-time data. You can now enter searches in the search bar in the Facebook, Instagram, WhatsApp, and Messenger apps. When Meta AI includes search results, those will appear as a tappable link beneath the answer, as Sources. Tapping on that link will bring you to the web, but keep you within the Meta app. 

ECOMMERCE

🌱 Consumers prioritize sustainable shipping options

According to a recent survey from ESW, U.S. consumers' sustainability-mindedness dipped slightly, scoring 49 this year compared to 51 in 2023. However, consumers increasingly prioritize sustainably shipped products, with 51% willing to pay more and 77% willing to wait longer, as per Radial's report. Retailers must communicate clearly and provide real-time updates for trust while rising costs hinder the switch to sustainable packaging.

BRAIN TEASER

What can be lost, but not returned?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was!

What has a neck but no head?

The answer is: A bottle

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