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Google Launches Yet Another Ad Tool
🤳8th March 2024 | Adobe to Compete with Canva, Microsoft Simplifies Global Advertising, X Dropping Social Interaction Buttons, and more!
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PERFORMANCE MARKETING
🚀 Google Unveils Innovative Marketing Mix Modeling Strategy
Google has launched "Meridian," an open-source tool to improve marketing mix modeling (MMM), enabling accurate multi-channel impact measurement. Designed for privacy-resilient, advanced metrics, Meridian allows customization for specific business needs, offering resources and data access, including YouTube and Google queries. This responds to the demand for better tracking amidst tracking cookie phase-outs, enhancing campaign performance measurement and ROI. Currently, Meridian is in limited availability.
🌍 Microsoft Launches Tool for Simpler Global Advertising
Launching in mid-March 2024, Microsoft's Feed Labels simplifies cross-border advertising by allowing retailers to organize products across different feeds for targeted campaigns in multiple countries. This tool differentiates between "feed labels" for broad targeting across feeds and "custom labels" for granular strategies within a feed, enhancing efficiency in ad management while supporting country/region of sale options, easing the workload for advertisers.
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SOCIAL MEDIA
🚀 Musk: X to Drop Like, Re-Post, Reply Buttons Soon
Elon Musk plans to overhaul X by removing reply, like, and re-share buttons, aiming for a "very clean" layout displaying only view counts and post times. This major shift, expected to reduce engagement and interaction data, reflects Musk's broader vision despite potential risks, such as a 50% drop in ad revenue and stagnant user growth, aligning with his "everything app" ambition.
📣 TikTok Urges US Users to Fight Proposed Ban
Facing a U.S. Senate bill that could force its sale or ban over data privacy fears, TikTok has rallied its users for support, citing First Amendment concerns. This echoes previous strategies against legislative threats. Amid cybersecurity worries over potential Chinese government data access, TikTok's future is uncertain, reflecting broader U.S.-China tensions and the ongoing debate over its security risk.
ARTIFICAL INTELLIGENCE
🔥 Adobe Integrates Firefly AI into Express Mobile App
Adobe's new beta app for Adobe Express brings Firefly AI and editing tools to mobile, offering free access to Premium features, except AI tools require credits—25 monthly in beta. It supports editing Creative Cloud files, promoting seamless desktop-mobile collaboration. Available for specific smartphones, it competes with Canva by including AI design tools on mobile.
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