Google Hiding Search Data from Advertisers

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

🔒 Google Hides search data from advertisers

Google is hiding 20% to 80% of search term data from advertisers to increase revenue by pushing them to buy less targeted, lower-quality ad space. This practice, under the guise of privacy, prevents advertisers from fully optimizing their campaigns. By using exact-match keywords, advertisers can reduce hidden data to under 20% and better manage their ad spend. 

TOGETHER WITH IGNITE DIGITAL

Use SEO to reach red-hot buyers before the competition with Ignite Digital 🔥

There are 8.5 billion searches per day on Google. Are you showing up? If not then you’re losing sales. Ignite Digital are the SEO experts with 13 years of experience. They’ll design a custom strategy to help you drive website traffic and online sales. 

Wanna give them a test drive? Request a FREE competitive analysis and Ignite Digital will respond on the same day with a sneak peek of your competitor’s strategy & how you can beat them. ​

Get your FREE Competitive Analysis today!

SOCIAL MEDIA

🌟 Snapchat Enhances User Experience

Snapchat has been shown to positively impact teen well-being, according to two studies. A University of Amsterdam study revealed that Snapchat enhances friendship closeness without affecting self-esteem, unlike TikTok and Instagram, which show negative mental health effects while an Australian mental health study further found no significant link between Snapchat use and mental health issues, promoting its private, positive interactions focus. 

OUTLOOK

🍪 Over 50% of Consumers Understand Online Cookie Consent

Over 53% of American online shoppers understand what they agree to when accepting cookies, according to Carter's 2024 Digital Consumer Insights Survey. Despite 66% regularly accepting cookies for features and personalization, only 15% are very familiar with the data collection details. Notably, 58% of respondents are aware of data practices, reflecting growing consumer awareness.

SEARCH

📊 Google Confirms Fixing Headings Won't Boost Rankings

Google’s John Mueller clarified on Reddit that fixing heading structures (like H1 and H2) won’t improve a website’s rankings, though it slightly helps search engines understand content and enhances accessibility. Since headings no longer play a key role in SEO, he suggested prioritizing enhancements to overall site quality and user experience for more effective results.

ECOMMERCE

👗 Google Shopping debuts virtual dress try-on in the US

Google Shopping has rolled out an AI-based virtual dress try-on feature in the U.S., enabling users to preview dresses on models ranging from XXS to XXXL and purchase directly. Launched during New York Fashion Week with brands like Simkhai, it’s already driven a 60% rise in engagement, offering a more streamlined and customized shopping experience, expanding Google's AI tools.

BRAIN TEASER

What comes first the chicken or the egg?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

What has all the letters of the alphabet but not in the correct order?

The answer is: A keyboard!

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺