Google Expands Gemini-Powered Search Ads

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PERFROMANCE MARKETING

🌐 Google Expands Gemini-Powered Search Ads Access to More Advertisers

Google's advanced AI, Gemini, now powers Google Ads, offering a conversational tool for easier, more efficient ad campaign creation. Launched in beta in the US and UK, it enhances ad quality and strength, reducing manual effort. Upcoming features include AI-recommended images, marked for transparency. Gemini's use has led to a 42% increase in higher Ad Strength scores and a 12% boost in conversions, emphasizing Google's commitment to responsible AI development.

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SOCIAL MEDIA

📹 TikTok Experiments with 30-Minute Video Uploads to Broaden Content Choices

TikTok's new test phase introduces 30-minute video uploads, evolving from its original 15-second format. This aligns with China's Douyin, enhancing TikTok as a comprehensive entertainment platform. It opens avenues for enhanced monetization through pre and mid-roll ads, directly benefiting creators. This strategic shift positions TikTok competitively against platforms like YouTube, potentially revolutionizing its role in the digital landscape.

E- COMMERCE

🛒 Amazon Partners with Generative AI Firm to Enhance Seller Listings

Amazon, in collaboration with Nvidia, introduced a generative AI tool for third-party sellers, enhancing product listings with auto-generated content. Utilizing Nvidia's Tensor Core GPUs and TensorRT-LLM, the tool efficiently upgrades titles, bullet points, and descriptions, offering double efficiency and tripled response speed. Launched in September 2023, it simplifies listing creation, fostering more engaging and effective seller marketing.

SEARCH

🔍 Google Unveils AI-Enhanced Chrome for Customized Browsing Experience

Google's Chrome M121 update brings AI enhancements, offering "Smart Tab Management" for grouping similar tabs and custom AI themes for personalized browser designs. An upcoming feature will provide AI-assisted writing suggestions. Available in the U.S. on Macs and PCs, this update signifies Google's push towards AI-integrated browsing, revolutionizing web interaction.

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