Google Enhances Demand Gen

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PERFORMANCE MARKETING

🎨 Google Enhances Demand Gen Campaigns with AI Image Creation

Google announces generative A.I. for Demand Gen campaigns, for advertisers to create custom visuals within Google Ads maximizing the use of video and image assets by testing new creative concepts whether it’s experimenting with new types of images or simply building your creatives from scratch expanding your ad campaigns with custom visuals, depending on the specifics of the promotion and product placement. 

🚗 Google Introduces Ad Intents to Expand Auto Ads

Google is developing the "ad intents" format for Auto ads, embedding contextual ads and search results within publishers' content, by providing relevant information based on the page content where they can opt-in through AdSense, earning revenue via clicks on ad intents dialog boxes and assess whether the targeting aligns with their ideal audience intent signals. 

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SOCIAL MEDIA

📸 Snapchat Enhances Security with AI Watermarks and Transparency Measures

Snapchat introduces an approach to transparency with its new ghost watermark, revolutionizing AI-generated content with user-friendly features like Dreams and AI Snaps where the images can be exported or saved to the Camera Roll, in which a custom ghost watermark signifies their A.I. origin with "A.I." tags on Lenses giving them better transparency.  

🔍 YouTube Trials Enhanced Shorts Experience for Paid Subscribers

YouTube introduces a "Most Relevant" display in the Subscriptions tab, sorting content based on how frequently you’ve interacted. It is an optional feature streamlining content discovery where Creators can upload "Members-Only" Shorts during the upload process with subscriber incentives and those who are not interested can stick with their regular Subscriptions feed display, which will remain in place by default if they choose.

BRAIN TEASER

The more you take, the more you leave behind. What am I?

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Here’s what yesterday’s teaser was:

"What is always in front of you but can’t be seen?"

The answer is: The Future

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