Google Embracing Generative AI

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AI

🚀 Google Embraces Generative AI at I/O 2024 

Google introduces generative AI features at I/O 2024 that include a ChatGPT-like response generator in Search, offering comprehensive answers within search results while preserving traditional listings and advanced AI tools, such as Imagen 3 for image generation and Veo for creating high-quality videos. Additionally, Google also introduces personalized chatbots and video-based query options.

🔒 Google Introduces SynthID for Watermarking AI Content 

Google introduces SynthID a method for watermarking AI-generated text and video. By embedding imperceptible watermarks within the generation process, SynthID ensures content identification without compromising quality helping mitigate misinformation risks by detecting AI origins in text and video. SynthID's watermarking is now integrated into Google’s Gemini app for text and Veo for video.

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SOCIAL MEDIA

🚀 Meta Enhances Business Verification Package

Meta expands its Verification for Business subscription, which now includes new elements and higher-priced tiers. Previously available only in Australia, New Zealand, and Canada, is now offered in Argentina, Mexico, Chile, Peru, France, and Italy with enhanced profiles, search optimization, featured accounts, links in Reels, employee impersonation protection, customized messaging chats, and semi-annual account reviews. 

PERFORMANCE MARKETING

🍹 Innocent Drinks Hits Data Milestones with QR Code Ads

Innocent Drinks, a Coca-Cola-owned beverage brand, gathered over 25,000 consumer profiles from a recent digital OOH campaign using QR codes, surpassing expectations by 5,000%, according to Marketing Dive. Consumers scanned the QR codes, voluntarily sharing their information, which enabled valuable first-party data collection. The March campaign in London's metro achieved a 65% engagement rate and 10% repeat engagement rate.

OUTLOOK

🛒 Consumers Opt for Cheaper Online Goods

Consumers are opting for online shopping because of economic uncertainty and fluctuating inflation, according to Adobe. The report projects that mobile shopping will represent 52.5% of holiday shopping revenue this year. Last year, holiday mobile shopping increased by 4.9% compared to the previous year, reaching $222.1 billion. Nearly 30% of shoppers prioritize low prices.  

BRAIN TEASER

I have no feet, no hands, no wings, but I climb to the sky. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

I never was, am always to be, No one ever saw me, nor ever will, And yet I am the confidence of all, To live and breathe on this terrestrial ball. Who am I?

The answer is: Tomorrow

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