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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🔍 Google Cancels Plan to Phase Out Tracking Cookies

Google abandons its plan to phase out tracking cookies, citing various challenges and regulatory concerns. Initially proposed in 2020, the phase-out has faced multiple delays. Instead, Google will introduce a new approach focusing on user choice and privacy concluding five years of uncertainty for the digital advertising industry.

🎁 Meta Introduces Offers in Ads

Meta has introduced a new method to include offers in ads using an updated URL ingestion process. This feature detects existing offers on your website through the campaign URL, showcasing discounts and promo codes. The system can display these offers to users based on their likelihood to respond. Advertisers can also edit offers during setup, enhancing control and ad performance.

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SOCIAL MEDIA

🏀 Reddit Unveils Sports Partnership Program to Boost Engagement

Reddit has introduced a sports partnership program to enhance user engagement by partnering with major sports organizations, including the NFL, NBA, MLB, and PGA. This initiative will provide exclusive sports content, such as video highlights and player AMAs, to dedicated sports communities.

SEARCH

🌍 Google Confirms Ranking Boost for Country Code Domains

Google's Gary Illyes confirmed a ranking boost for sites using country-specific domain names (ccTLDs) during the SEO Office Hours podcast. He explained that local domains, like .kr for Korea, tend to perform better in local searches because Google promotes region-specific content. However, matching a site's language to the user's query has a more significant impact than the domain name itself.

E-COMMERCE

🛍️ New Platform Offers Instant Online Purchase Refunds

A new refund platform, Reshop, provides instant refunds for online purchases, partnering with retailers like Steven Madden and Alo Yoga. Consumers get immediate funds via a virtual prepaid debit card or bank deposit upon return initiation, enhancing flexibility and control. Data shows 90% of shoppers prefer merchants offering instant refunds, aiming to transform returns into revenue opportunities.

BRAIN TEASERS

How do you catch a school of fish?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

How do you fix a cracked pumpkin?

The answer is: With a Pumpkin patch 

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