Google Busts SEO Myths

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🔍 Google Debunks Outbound Links' SEO Value

Google’s John Mueller has dispelled the SEO myth that adding a specific number of outbound links enhances rankings. He stated that Google doesn’t count links for SEO purposes and recommended focusing on creating content for readers instead. Outbound links should be used to provide valuable context and citations, not to meet an SEO quota. Muller stated, "Create content for users, not search engines.”

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ECOMMERCE

🛒 Walmart Assists Sellers with Third-Party Order Fulfillment

Walmart is launching the Multichannel Solutions program on September 10, providing U.S. sellers with a new way to fulfill orders from various e-commerce platforms, offering shipping rates up to 15% lower than alternatives. Additionally, Walmart is rolling out LocalFinds this fall for local pickups and deliveries, while sellers can also access special rates through its Preferred Carrier program.

SOCIAL MEDIA

📣 Instagram Introduces Broadcast Channel Replies

Instagram has introduced a new feature allowing Broadcast Channel creators to enable replies from subscribers. Users can now comment within the channel, although these replies won't appear in the main channel feed. Replies are visible only when tapping on specific messages in a Broadcast Channel thread fostering engagement within Instagram DMs.

🛠️ TikTok’s ‘Manage Topics’ Tool Lets You Curate Your For You Feed

TikTok is launching the “Manage Topics” tool in the U.S. to enhance For You feed customization. Users can now access it via Settings > Content Preferences > Manage Topics, adjusting sliders for various topics like sports, travel, and humor letting you fine-tune content visibility directly, improving feed relevance without needing manual keyword filters. 

OUTLOOK

🤖 AI-Generated Fake Reviews Flood App Stores

AI-generated reviews are flooding mobile and streaming platforms, driving a threefold increase in fake ratings since 2023, according to DoubleVerify's 2024 report. On some apps, 50% of reviews are fake, misleading users and escalating ad costs. Even after uninstalling, these apps can still cause device issues. DoubleVerify  stated, "AI-driven reviews dangerously undermine trust."

BRAIN TEASER

I can race like a car, but I can also go as slow as a sloth, I am very famous in a movie, but I seem like I shouldn't be, what am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I am older than earth and am still living. I am a person. What am I?

The answer is: A Liar.

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