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Google Bans Millions of Ad Accounts
🤳29th March 2024 | Google Revamps Top Ads Criteria, Reddit Introduces New AI Feature, Thrift Fashion Exceeds Retail Growth and more!
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PERFORMANCE MARKETING
🔒 Google Bans 127M Ad Accounts Blocks 55B Ads in 2023
The 2023 report on Ads Safety by Google highlights the removal of more than 1 billion advertisements due to policy breaches like scams and malware, and the limitation of ads on 2.1 billion pages. Addressing the uptick in scams, Google has introduced the Ads Transparency Center and improved policies. AI, especially machine learning, is key underpinning 90% of ad enforcement efforts.
📣 Reddit Launches Generative AI for Ad Copy Updates
Source- socialmediatoday
Reddit introduced ad enhancements including AI-powered "Smart Headlines" for tailored ad copy, custom asset cropping, and improved bid management to optimize campaign results. These updates include AI-driven "Smart Headlines," custom asset cropping, and advanced bid management, to make it a go-to platform for marketers seeking to optimize campaign efficacy and engagement within its unique user base.
🔍 Google Refines 'Top Ads' Criteria in Search Results
Source- X
Google updated its top ads definition, now stating ads can appear above or sometimes below top organic search results, as announced by Ginny Marvin the Google Ads Product Liaison. This change, which doesn't affect performance metrics, introduces "search top" and "absolute top" impression rates for better ad placement insight. Advertisers can now use these metrics for strategic bidding, aiming to optimize visibility and campaign performance.
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SOCIAL MEDIA
🔍 LinkedIn Pilots Exclusive Video Feed
Source-socialmediatoday
LinkedIn experiments with a new feature mimicking TikTok's short-form video feed, focusing on professional and career development content. Located in a "Video" tab, the feature enables users to engage with content through likes, comments, and shares, designed to enhance discovery and engagement on the platform.
RETAIL
👗 U.S. Thrift Fashion Outpaces Retail Growth in 2023
The U.S. secondhand apparel market reached $43 billion in 2023, outpacing the broader market sevenfold and is projected to hit $73 billion by 2028, according to ThredUp. 60% of shoppers now value secondhand finds more, with two third of retail leaders expecting resale to contribute over 10% to their revenue soon. Nearly 87% believe it supports sustainability goals, and 38% of consumers use it to access higher-end brands.
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