Google Ads Cuts Recommendations

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PERFORMANCE MARKETING

🚫 Google Ads Drops Audience Recommendations

Google Ads has removed the Audience Recommendations feature from its Insights tab, requiring advertisers to manually identify and select audience segments leading to increased time and effort in campaign optimization. While Google hasn’t provided a clear reason, the shift suggests a focus on more user-driven targeting strategies, potentially posing a learning curve for those reliant on automation.

🚫 X Continues Showing Ads with Harmful Content 

A CCDH report reveals X is still displaying ads from major brands, such as GlaxoSmithKline and Betfred, next to harmful content related to U.K. race riots. These ads appear alongside posts from controversial accounts with 260 million views. This practice, linked to X’s Creator Ad Revenue Share Program, might cause advertisers to reconsider their spending on the platform.

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SOCIAL MEDIA

📈 TikTok's EU User Growth Remains Strong

TikTok’s EU user base grew to 150 million from 134 million last August and 142 million in February. Despite a slower growth rate, the app adds 8 million new users per report. Globally, TikTok has 170 million users in the U.S., 130 million in Indonesia, 100 million in Brazil, 77 million in Mexico, and 70 million in Vietnam. The app is focusing more on Europe due to potential U.S. restrictions. 

OUTLOOK

👶 Kids Are Going Online Younger with New Tech Enhancements

Social media usage patterns among Kids and teens show distinct social media preferences, with Roblox leading at 137-138 minutes per day and YouTube close behind at 79-103 minutes. Younger kids favor these two platforms, while older teens shift towards TikTok (127 minutes) and Snapchat (94 minutes). Meanwhile, minimal time was spent on X and Reddit,  at around 7-9 minutes. 

SEARCH

🛠️ Google’s John Mueller on Erasing Unwanted Search Results

Google's John Mueller provides guidance on removing outdated content from search results, like old news articles. He recommends approaches such as requesting full removal from the source, using a "noindex" tag, or anonymizing names. He notes that de-indexing can be slow, sometimes up to six months suggesting Google’s removal tools for faster results.

BRAIN TEASER

How do you make the number 7 even without addition, subtraction, multiplication, or division?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

Always in you, Sometimes on you; If I surround you, I can kill you. What am I?

The answer is: Water

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