Google Acquiring HubSpot?

🤳5th April 2024 | LinkedIn Introduces CTV Ads, Snapchat launches Advanced Partner Program, and more!

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SEARCH ENGINE

🔍 Google is contemplating the acquisition of Hubspot

Considering a $35 billion bid for HubSpot, Google seeks to strengthen its CRM market foothold and court enterprise clients. This effort, led by Alphabet CEO Sundar Pichai, aims to offset weak ad revenue and combat competition from giants like Facebook and TikTok. Amidst this, HubSpot maintains its business focus, stating, "As standard practice, HubSpot does not comment on rumors or speculation."

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OUTLOOK

🔍 Survey Reveals AI as a Major Priority with Growing Concerns Trust in Google Ads Declines

A survey by PPCsurvey showcases a significant shift towards AI in search marketing, with 72% focusing on efficiency and 63% of marketers adopting Google's Performance Max campaigns.  However, this shift towards advanced technologies comes with its own set of hurdles, despite an 8.2% rise in global advertising expenditure. Frederick Vallaeys from Optmyzr states, "The blend of human oversight with machine efficiency is critical." 

PERFORMANCE MARKETING

📺 LinkedIn introduces ads for connected TV and live events

Source - Socialmediatoday

LinkedIn is broadening its advertising reach with the launch of Connected TV (CTV) ads and Live Event Ads, enabling marketers to extend campaigns to TV and spotlight live events on the platform. By partnering with Paramount, Roku, and Samsung, it aims to achieve a TV-like reach with CTV ads. Moreover, "LinkedIn Premiere," a collaboration with NBCUniversal, targets U.S. decision-makers with premium streaming content. 

🚀 Snapchat Unveils New 'Advanced Partner Program' to Enhance Business Opportunities

Source - Socialmediatoday

Snapchat introduced the "Advanced Partner Program," enhancing ad creation and optimization for agencies with perks like personalized training, dedicated support, and new features like bulk invoice downloads. Selected agencies like VaynerMedia receive an exclusive badge and educational resources. Snap declares, "This marks a significant advancement in our quest to innovate and grow with our partners." 

🔗 Google introduces Display & Video 360 linking recommendations

Google's forthcoming update encourages linking DV360 advertisers to Google Analytics to streamline marketing analytics. By facilitating data export and providing insights into campaign costs and engagement, the integration sharpens marketing strategies. Tailored recommendations will be generated, leveraging historical data and trend analysis to enhance the utility of data.  

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