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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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💰US Bank partners with Meta to provide financial support for API-owned businesses

Meta has partnered with US Bank to provide financial support for Asian-owned small businesses as part of Asian and Pacific Islander Heritage Month. The partnership aims to bridge the gap between US Bank's financial resources and thousands of API-owned SMBs. The program includes financial literacy resources and dedicated programming to help businesses recover from the pandemic's impact. Initiatives like this are key to facilitating recovery and growth for these organizations.

📦Amazon Offers $10 Incentive for In-Store Pickups Amid Delivery Cost Targeting

Amazon is offering customers $10 to pick up orders of $25 or more from designated pickup points, aiming to reduce home delivery costs. This encourages the use of Amazon pickup locations, which bypasses costly residential drop-offs. The e-commerce giant has also started charging a $1 fee for some returns via UPS stores if an Amazon return location is closer. These changes align with Amazon's efforts to lower delivery-related expenses.

💬Microsoft Advertising Launches New Chat API to Monetize AI Chat with Ads

Microsoft Advertising launched "ads for chat," an API that enables publishers, online services, and apps to deliver customized ads through chat. Chat API allows publishers to choose ad formats that work best for them, and create more economic value through their chat investments. Microsoft hopes to monetize AI-powered chat experiences by leveraging advanced chat systems, providing flexibility with customized ad formats, and optimizing campaigns based on the target audience and native experience.

👥Gen Z Consumers' Unique Digital Preferences & Branding Trends Revealed by Human8 Survey

A Human8 survey showed Gen Z consumers prefer digital engagement, with 34% feeling anxious without the internet and 81% engaging in metaverse activities. Sustainability is crucial for Gen Z, with 34% avoiding non-sustainable brands. They're influenced by creators, with 75% of buying online based on creator recommendations and 79% of their shopping originating from social media. "Creators are 3.5 times more influential to Gen Z than social media ads."

🛍️EBay Ventures Invests in SidelineSwap for Future Growth

EBay Ventures invested an undisclosed sum in SidelineSwap, an online sporting goods marketplace. SidelineSwap plans to enhance its platform and expand trade-in services. Dick's Sporting Goods previously invested too. Focused on circular economy and resale innovation, it aims to provide the "best selection of gear at the best prices." With 92% of US consumers engaging in secondhand trade yearly, resale is increasingly popular in retail.

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