Gen Z Takes Over Pinterest

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SOCIAL MEDIA

📈 Gen Z Leads Pinterest with 42% of Global Users 

Gen Z is influencing platform trends, accounting for 42% of Pinterest's global monthly users. They are 1.3 times more likely to shop online compared to non-users, with their search activity increasing by 30% annually. Additionally, Gen Z saves 2.5 times more Pins and creates 66% more boards than other generations. 

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AI

🔍 Google AI Under Fire for Dangerous, Wrong Answers

Google's AI Overviews are under scrutiny for providing incorrect, misleading, and dangerous answers. Despite disclaimers, these errors have gained significant negative media attention and social media backlash. Google claims these instances are rare and not reflective of overall performance, but critics argue that trust in Google Search is eroding.

PERFORMANCE MARKETING

🔍 Google Search Ads Now Mimic AI Assistant Apps

Google's new search ads mimic an AI assistant app, blending AI-generated search results with advertisements. Users can engage with these visual search ads by snapping photos, which then direct them to shopping options and can also include AI-powered suggestions and interactive advertisements.

🚀 WPP Boosts AI Capabilities with Anthropic Partnership

WPP has partnered with Anthropic to integrate its AI language models, branded as Claude, into WPP Open enhancing WPP's AI capabilities in content creation and processing various formats. Users can leverage Claude for generating high-quality content from complex briefs. WPP also collaborates with OpenAI and Google’s Gemini, investing £250 million annually in AI and technology advancements. 

SEARCH

🔵 Google Tests Blue Visit Button for Search Results

Google is testing a large blue "Visit" button under some mobile search results. This button, aimed at increasing click-through rates, directs users to the corresponding website. Users can see and use this button within their search results driving more traffic to the listed sites.

BRAIN TEASER

When I point up it's bright, but when I point down it's dark. What am I?

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Here’s what Yesterday’s teaser was:

You can't see me, but I can see you; To be more specific, I see through. What am I?

The answer is: Xray

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