GA4 Revolutionizes Audience Insights

🤳7th May 2024 | Majority discovering new Brands on TikTok, Google Targets SEO Abuse, and more!

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PERFORMANCE MARKETING

🔗 Google Links Imported User Data with GA4 Audiences

Google Analytics 4 (GA4) now allows instant audience qualification through imported offline user data, removing the need for website or app interactions. This streamlines audience building by seamlessly integrating online and offline data sources, prioritizing privacy with unique IDs, and hashing allowing marketers to construct more comprehensive audience segments. 

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SOCIAL MEDIA

🔍 Over 61% of TikTok users discover new brands and products on the platform

TikTok highlights a pivotal role in brand discovery, with 61% of users discovering products, 1.5x more than on other platforms. Material's study shows TikTok's search is entertaining (41%), authentic (28%), and concise (25%), leading to a 91% action rate. Weekly users are 1.3x more likely to discover products through ads while 45% continue searching for info on the platform, and 29% search for specific brands.  

📌 Pinterest's AI collages surpass traditional Pins in engagement

Source - Pinterest

Pinterest's innovative AI-driven collage feature is attracting significant attention, achieving three times the engagement of traditional Pins. Leveraging advanced AI and computer vision technologies, this feature allows users, particularly from Gen Z, to create personalized, shoppable collages that reflect their style and interests. CEO Bill Ready stated, "Users are roughly three times more likely to save collage Pins versus other Pins on Pinterest." 

AI

🔍 Apple Introduces Webpage Summarization with "Intelligent Search"

Apple's Safari 18 is set to revolutionize search with its new Intelligent Search feature, offering webpage summarization and a disruptive Web Eraser tool, allowing users to permanently remove unwanted webpage content like ads and pop-ups built on Apple's years of data harvesting with Applebot, positioning Apple as a major disruptor in search engines and search optimization.

SEO

🔍 Google Cracks Down on Site Reputation Abuse

Google's Site Reputation Abuse update, confirmed by SearchLiaison, began with manual actions on May 6th, targeting sites that host third-party content with minimal oversight to manipulate search rankings focusing on ensuring content integrity, especially for reviews and sponsored pages. Algorithmic enforcement will follow to uphold content standards and discourage "parasite SEO". 

BRAIN TEASER

What goes up when rain comes down?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

They fill me up and you empty me, almost every day; if you raise my arm, I work the opposite way. What am I?

The answer is: A Mailbox

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