FTC Simplifies Cancellations

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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OUTLOOK

🔍 FTC Unveils Final “Click-to-Cancel” Rule for Easier Subscription Cancellations

The Federal Trade Commission (FTC) has announced a final “click-to-cancel” rule aimed at simplifying the cancellation process for recurring subscriptions and memberships. This regulation mandates that sellers must make cancellation as easy as enrollment, addressing consumer frustrations with complex cancellation methods. Set to take effect in 180 days, it seeks to protect consumers from deceptive marketing practices and reduce complaints about recurring payments.

🛒 41% of U.S. and Canadian Shoppers Boost Online Retail Usage

The "2024 Consumer Product Content Benchmark Report" reveals that 41% of U.S. and Canadian shoppers are increasing their online retail usage, with 26% browsing four or more sites before purchases. Additionally, 65% shopped on budget sites like Temu and Shein, influenced by recommendations (49%) and discounts (26%). Notably, 42% plan to shop more online for the holidays. 

🎉 Experiential Marketing Spending Surpasses Pre-Pandemic Levels

Experiential marketing spending is anticipated to reach $128.35 billion in 2024, surpassing pre-pandemic levels for the first time with a 10.5% rise from 2023's $116.15 billion. Strong investments from B2C ($90.32 billion, up 10.3%) and B2B ($38.03 billion, up 11.1%) sectors focus on engaging consumers through live events, fueled by increased demand for in-person experiences and higher exhibit space rental fees.

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PERFORMANCE MARKETING

🚀 X Boosts Access to 'Radar' Keyword Analytics

X has expanded access to its "Radar" keyword analytics tool, now available to select Premium+ subscribers enabling users to track conversation volume over time and measure topical trends related to their business or niche. With a subscription costing $16/month, Premium+ subscribers also benefit from ad-free browsing and additional tools like X Pro. 

📊 Google Analytics Introduces Segment Sharing Feature

Google is rolling out a new segment sharing feature in Google Analytics 4 (GA4), allowing users with Editor permissions to save segments accessible to all users within a property eliminating the need to recreate segments for each report, and enhancing efficiency. Users can create, edit, and manage segments through a centralized library, promoting consistency in data analysis across teams.  

BRAIN TEASER

I was carried into a dark room and set on fire. I wept, and then my head was cut off. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

I am not alive, but I grow; I don't have lungs, but I need air; I don't have a mouth, but water kills me. What am I?

The answer is: Fire

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