FedEx Challenges Amazon with E-Commerce

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

📷 Instagram Now Allows Cancellation of Ongoing Story Uploads

Instagram's latest update adds a pause feature for Stories uploads, as highlighted by Ahmed Ghanem. This allows users to correct errors like wrong links, spelling mistakes, or omitted tags before publishing. Ideal for social media managers frequently posting, this new tool ensures content accuracy and is available in the app's newest version.

TOGETHER WITH SMART RECOGNITION

🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors

What if we told you that you can Identify the email addresses of your anonymous website traffic?

A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation. 

Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!

Here are just some examples of how you can use this:

• Capture the email addresses of up to 40% of your anonymous website Traffic. 

• Email an irresistible offer to prospects browsing your site.

• Send abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

Curious to see how much of your anonymous website traffic you can identify? Get Started with Smart Recognition

E- COMMERECE

🚚 FedEx Launches New E-Commerce Platform to Rival Amazon

Launching this fall, FedEx's "fdx" is a data-driven platform offering end-to-end e-commerce solutions. It integrates existing tools, like ShopRunner, with new features for custom post-purchase experiences, enhancing supply chain, sales, and delivery management. Fdx emphasizes "digital capabilities and insights," challenging Amazon's logistics dominance, reflecting FedEx's evolving strategy since its 2019 Amazon relationship shift.

🛍️ Study Reveals Consumers Unfazed by Tougher Return Policies, as Returns Rise

A recent Blue Yonder survey reveals a counterintuitive trend as 89% of retailers toughened their return policies, yet 59% reported a surge in returns, impacting profitability. High return rates are notable in sectors like sports and cosmetics, predominantly online. Retailers' strategies like shorter return periods and increased fees have been ineffective in reducing returns. data suggests a need for improved management and technology to "reduce costs, improve inventory resell rates, and maintain customer loyalty."

PERFORMANCE MARKETING

🌟 Disney Introduces Shoppable Ads and Expands Measurement Partnerships

Disney launches Gateway Shop, a beta streaming shoppable ad format on platforms like Hulu, offering viewers direct purchasing and personalized prompts. Featuring partnerships with Unilever and real-time analytics from Lucid Technology and Innovid, these ads enhance viewer experience without disruption. CEO Bob Iger emphasizes Disney's investment in technology, aiming to revolutionize advertising as it did with entertainment.

ARTIFICIAL INTELLGIENCE

🚀 Amazon Unveils AI Tool for Answering Shopper Inquiries

Amazon launched new AI tool in its mobile app that swiftly provides product information by analyzing reviews and listings. This tool is tailored for product-specific queries, diverging from the conversational nature of OpenAI's ChatGPT. Amazon's broader AI strategy includes services for sellers, review summaries, and AWS integrations like "Q" and Bedrock. CEO Andy Jassy underscores the significance of AI in improving customer interactions and its expanding reach across different user groups.

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