Facebook Most Downloaded App in March

🤳9th April 2024 | Shoppers Favor Installing Apps on Black Friday, Hootsuite Acquires Talkwalker to Enhance Social Listening, and more!

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📱 Facebook Tops March's Most Downloaded Apps List

Source - Appfigures

In March, Facebook surged to become the world's most-downloaded app with 59M new downloads, predominantly from Google Play. This spike was triggered by a temporary Facebook outage, revealing a significant trend of users accessing Facebook via mobile after the web platform's disruption. Meta now owns 6 of the top 10 downloaded apps globally. Overall, the top 10 apps garnered 345M downloads, up 10% from February. 

🛍️ Shoppers Favor Installing Apps on Black Friday

Black Friday reigns as the prime day for new shopping app installs, with six of the top seven install days clustered around Nov. 19-25, 2023. Pre-holiday shoppers show superior engagement scores and sessions compared to their peak-week counterparts. Thomas Butta, Airship's Chief Strategy and Marketing Officer states."Black Friday remains the pinnacle for app installs, but sustaining engagement is key.”

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E-COMMERCE

🛍️ Shein & Temu Share Many TikTok Shop Customers

The Earnest Analytics report reveals significant customer overlap between Shein and TikTok Shop, with 28% of Shein consumers also shopping on TikTok. Nike leads in TikTok Shop purchases at 19%, emphasizing its appeal in athleisure. Over 81% of TikTok Shop sales are from existing customers, indicating high retention. Meanwhile, TikTok faces a potential U.S. ban, prompting a defensive ad campaign.

ANALYTICS

📣 Hootsuite Acquires Talkwalker to Enhance Social Listening

In a strategic alliance, Hootsuite acquires Talkwalker, fortifying its arsenal with enhanced social listening capabilities. With AI-driven analytics, users gain deeper insights into online conversations, transcending mere management to actual performance optimization. The acquisition is slated for completion in Q2 2024.

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