- Marketing Scroll
- Posts
- Facebook Most Downloaded App in March
Facebook Most Downloaded App in March
🤳9th April 2024 | Shoppers Favor Installing Apps on Black Friday, Hootsuite Acquires Talkwalker to Enhance Social Listening, and more!
Hey there scroller 🤳
Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.
If your pal sent this to you, then subscribe to be the savviest marketer in the room😉
SEARCH ENGINE
📱 Facebook Tops March's Most Downloaded Apps List
Source - Appfigures
In March, Facebook surged to become the world's most-downloaded app with 59M new downloads, predominantly from Google Play. This spike was triggered by a temporary Facebook outage, revealing a significant trend of users accessing Facebook via mobile after the web platform's disruption. Meta now owns 6 of the top 10 downloaded apps globally. Overall, the top 10 apps garnered 345M downloads, up 10% from February.
🛍️ Shoppers Favor Installing Apps on Black Friday
Black Friday reigns as the prime day for new shopping app installs, with six of the top seven install days clustered around Nov. 19-25, 2023. Pre-holiday shoppers show superior engagement scores and sessions compared to their peak-week counterparts. Thomas Butta, Airship's Chief Strategy and Marketing Officer states."Black Friday remains the pinnacle for app installs, but sustaining engagement is key.”
TOGETHER WITH AMPLITUDE
Find out which campaigns and channels are working–fast.
Adobe Analytics might be the grandfather of web analytics solutions, but today’s leading organizations need a more holistic view of the customer journey.
Amplitude gives marketers self-service insights into which campaigns, channels, and customer segments are the most valuable so you can maximize lifetime value.
Discover 7 reasons why others are making the switch from Adobe Analytics to Amplitude for a more cost-effective–yet powerful and comprehensive–digital analytics solution.
E-COMMERCE
🛍️ Shein & Temu Share Many TikTok Shop Customers
The Earnest Analytics report reveals significant customer overlap between Shein and TikTok Shop, with 28% of Shein consumers also shopping on TikTok. Nike leads in TikTok Shop purchases at 19%, emphasizing its appeal in athleisure. Over 81% of TikTok Shop sales are from existing customers, indicating high retention. Meanwhile, TikTok faces a potential U.S. ban, prompting a defensive ad campaign.
ANALYTICS
📣 Hootsuite Acquires Talkwalker to Enhance Social Listening
In a strategic alliance, Hootsuite acquires Talkwalker, fortifying its arsenal with enhanced social listening capabilities. With AI-driven analytics, users gain deeper insights into online conversations, transcending mere management to actual performance optimization. The acquisition is slated for completion in Q2 2024.
BRAIN TEASER
"I speak without a mouth and hear without ears. I have nobody, but I come alive with wind. What am I?"
Nailed it or stumped? Hit us with a reply and find the correct answer 🎯
Thanks for scrolling with us!
Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:
Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.
We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.
Have a great day, and we will be back Tomorrow🕺