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Everyone is launching New Ad tools
🤳3rd May 2024 | Meta Launches New AI-Powered Ad Tools, TikTok Expands Premium Ad Placement, Spotify Showcases Digital Video Ad Options, and more
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PERFORMANCE MARKETING
🚀 Advertise on Marketplaces with Google Performance Max, No Website Needed
Google introduces Performance Max for Marketplaces, by allowing sellers to showcase products without the need for a website expanding Google Ads accessibility, and removing the requirement for a website or Google Merchant Center account. They connect their Google Ads account to participating marketplaces, into Google's advertising channels.
🚀 Meta Launches AI-Powered Ad Tools at NewFronts 2024
Source - Social Media Today
Meta introduces AI-powered ad tools at NewFronts 2024, featuring improved creator search, multi-destination product ads for Reels, and more. They include machine learning-driven creator recommendations, expanded filters for affiliate campaigns, and AI prediction for partnership ads. Additionally, Meta extends Image Expansion to Reels campaigns, while Reminder Ads now support external links for enhanced functionality.
🚀 TikTok Expands Premium Ad Placement Choices
TikTok introduces expanded premium ad placement options. Pulse ads now feature more publisher content, enhancing brand exposure. Pulse advertisers can align promotions with trending content, boosting relevance and purchase intent. New partners include Paramount Global and the NHL offering tailored placement options like Custom Lineups and Premiere Tentpole Moments.
🚀 Advertise on Marketplaces with Google Performance Max, No Website Needed
Google introduces Performance Max for Marketplaces, by allowing sellers to showcase products without the need for a website expanding Google Ads accessibility, and removing the requirement for a website or Google Merchant Center account. They connect their Google Ads account to participating marketplaces, into Google's advertising channels.
🎬 Spotify showcases digital video ad options at inaugural NewFronts event
Spotify makes its NewFronts debut, spotlighting digital video ad potential in response to escalating consumer demand for visual content. With 3 new video features, including video podcasts and music videos, Spotify aims for a more 'immersive' platform. They're poised to compete for more than audio budgets, leveraging over 2.5 million video podcast episodes and a 48% YoY increase in video content consumption.
TOGETHER WITH OPUS PRO
The secret to growing on LinkedIn in 2024
There's a rising demand for high-quality video content on LinkedIn, creating a major growth opportunity.
How can you capitalize? Just grab your existing videos, and use OpusClip to turn them into clips and schedule them to post on LI.
AI
🔍 Meta Enforces AI Disclosure Rules
Source - Social Media Today
Meta introduces new AI disclosure requirements, unveiling AI-generated labels for content uploaded by users. These tags, in addition to Meta's sophisticated AI detection tools, aim to significantly enhance transparency regarding AI-generated content on Facebook and Instagram. Meta can accurately identify AI-generated images, ensuring users are informed about the nature of the content they encounter.
BRAIN TEASER
I’m a ball that you can roll but cannot be bounced or thrown. What am I?
Nailed it or stumped? Hit us with a reply and find the correct answer 🎯
Here’s what yesterday’s teaser was:
I can be cracked, I can be made. I can be told, What am I?
The answer is: A joke
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