Creators Outshine Traditional Ads

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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OUTLOOK

Consumers Favor Content From Creators Over Traditional Advertising

 A recent study by Ask Suzy and The Keller Advisory Group shows a clear preference for creator content over traditional advertising. Consumers find creator content more trustworthy at 40% compared to 13%, exciting at 46% compared to 10%, shareable at 41% compared to 10%, relevant at 40% compared to 10%, and unique at 42% compared to 15%. 

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PERFORMANCE MARKETING

📈 Snap Revamps Ad Strategy for More Intentionality

Snapchat is revamping its advertising business to focus on intentional user interactions including redesigned ad formats, a new full-screen display for promotions, enhanced augmented reality options, and expanded regional ad products to improve ad relevance by reducing accidental clicks and integrating with CRM systems. 

🚀 Microsoft Introduces Media Planning Copilot 

Microsoft introduces "CoPlanner," an AI-powered media planning tool designed to streamline the process for advertisers and agencies. CoPlanner uses advanced language models like GPT-4 to convert text prompts into structured media planning specs that include automated inventory checks, scenario testing, and order management system integration. 

SOCIAL MEDIA

🎥 TikTok Unveils 'TikTok Studio' for Creators

TikTok has launched "TikTok Studio," a new management platform for creators to streamline their TikTok activities allowing creators to manage video uploads, editing, performance analytics, and monetization tools in one place and with features like auto captioning, photo editing, and personalized content recommendations.

🕺 Instagram Tests New Feature for Trending Memes

Instagram is experimenting with a new "Memes" option in its Reels editing tools allowing users to add popular meme elements to their clips, making them more engaging and topical. Creators can easily overlay animated meme elements on their Reels, encouraging more participatory content.  

BRAIN TEASER

What grows only upwards and can never come down?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

When I point up it's bright, but when I point down it's dark. What am I?

The answer is: Light switch

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