Consumers trusting Influencers more

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OUTLOOK

📉 30% of Consumers trust Influencers more than ever, says study

According to Sprout Social's 2024 report, nearly half of U.S. consumers are influenced by digital personalities for their purchases. Trust in influencers is strengthening, with 30% of consumers showing increased trust over the past six months. Over 47% of Gen Z value follower counts over authenticity, and nearly 29% of consumers prefer sharing feedback with influencers rather than brands. 

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SOCIAL MEDIA

🌐 Meta Incentivizes Influencers with $5,000 Bonus for Threads Posts 

Meta offers up to $5,000 to high-profile creators to post on Threads, requiring over 10,000 views per post for payout. Exclusive to invitees, Meta seeks to amplify Threads' expansion. Despite a surge of 20 million users since February, Threads trails X's 550 million MAU. The incentive program, alongside raised payouts, underscores Meta's campaign to promote Threads. 

🇨🇳 Chinese Authorities Commit to Blocking TikTok Sale 

The Chinese Government opposes the U.S. push for TikTok's sale but ByteDance is exploring acquisition by a U.S. firm. Biden approved the sale bill, inciting China's criticism of U.S. actions as China argues for lack of evidence for data misuse or propaganda. TikTok's algorithm, might not transfer due to China's rules, potentially reducing its value. Valuation ranges from $20-100 billion based on included assets.   

PERFORMANCE MARKETING

📊 MRC Finalizes OOH Media Standards, Excludes Audience Metrics

The Media Rating Council's out-of-home working group unveiled the final version of "Phase 1" for measuring ad exposure in the U.S. market, it focuses solely on impressions, leaving audience exposure measurement for "Phase 2." The MRC clarified that audience measurement will be addressed in phase 2. Phase 1's finalized version closely resembles the earlier draft. 

SEO

🔄 Google's March 2024 Core Update Fully Implemented

Google's March 2024 core update, spanning 45 days is fully implemented, It aimed to reduce low-quality content, achieving a 45% decrease in unhelpful material. This involved enhancing various core systems and revamping the ranking feedback process. Simultaneously, overlapping spam updates were introduced for user-centric content creation.  

BRAIN TEASER

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People buy me to eat but never eat me. What am I?

The answer is: A plate

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