ChatGPT now allows Image Editing

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ARTIFICIAL INTELLIGENCE

🖼️ ChatGPT now supports image editing with DALL-E integration

OpenAI has upgraded DALL-E to its third generation, adding user-friendly features for AI image creation. The includes in-app editing tools within ChatGPT across web and mobile platforms, and new preset style suggestions like woodcut, gothic, synthwave, and hand-drawn to inspire creativity. Additionally, DALL-E 3 integrates with ChatGPT for seamless image prompt creation. 

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SOCIAL MEDIA

🚀 Facebook introduces a revamped vertical video display and a recommendations algorithm

Facebook has revamped its video playback experience, unveiling a vertical, full-screen player that enriches user interaction with a streamlined Reactions UI, an advanced navigation slider, and quick skip functionality. Users can now enjoy videos in landscape mode for "most videos." Enhancements extend to the recommendation algorithm, now fine-tuned to deliver video suggestions more closely aligned with user preferences.

📊 YouTube Enhances Analytics with New & Returning Viewer Impressions Tracking

The latest enhancement to YouTube Studio analytics allows creators to analyze their audience through the lens of new versus returning viewer impressions, providing crucial insights into how their content resonates. By distinguishing between first-time and loyal viewers, content creators can strategically shape their videos to either captivate new audiences or deepen connections with existing fans.

PERFORMANCE MARKETING

🔼 Microsoft Enhances Native Campaigns with Enhanced CPC Upgrade

From May 13, Microsoft Advertising will automatically upgrade image and feed campaigns to enhanced Cost per click (CPC), promising real-time bid adjustments to boost conversions without exceeding base bids. This change, promising better performance and competitive advantage, applies only to native image and feed campaigns. It recommends using enhanced CPC with conversion tracking for optimal results and offers alternative bidding strategies like maximizing conversions. 

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