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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🤖 Meta Intensifies Generative AI Feature Tests to Boost Market Presence

Meta is intensifying its push into generative AI, deploying its Llama LLM-powered AI assistant on platforms like Instagram and Messenger to provide users with real-time conversational interactions and the ability to generate images directly in the app to enrich the user experience. Meta's AI assistant is also exploring practical functionalities in negotiations and content discovery.

🌟 X Unveils Fresh Incentives for Brands to Join 'X Verified for Organizations'

X introduces fresh Verified Organizations package, offering brands a gold checkmark and matching ad credits for $2,000 or $10,000 annually. With Benefits including priority support, job listing capabilities, X Premium access, and a reach boost for higher tiers. This could still appeal to firms whose target audience remains on X but at the cost of raising doubts about its effectiveness. 

TOGETHER WITH SMART RECOGNITION

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OUTLOOK

🛍️ Mastercard SpendingPulse  Shows Retail Sales Climb in March Across All Channels

U.S. retail experienced a YoY increase, with a significant 6.1% rise in online and 2.6% in in-store sales while Apparel and electronics sectors saw gains of 5.4% and 8.7% respectively, highlighted by a 16.1% jump in apparel e-commerce and the home-related sales declined. Michelle Meyer of Mastercard emphasized, "Consumer spending accelerated, driven by e-commerce and diverse channel promotions.” 

WEBSITE

📊 Mixed Results on Website Speeds, New Data Reveals

DebugBear's analysis, using Google's Chrome User Experience Report, shows an average website takes a median LCP of 1.3 seconds to load a main page for an average visit, 25% of mobile sites take over 2.1 seconds while Speed variations are significant across regions, with Sweden at under 1.7 seconds and the Central African Republic at 9.2 seconds. These correlate with better User experience and search ranking if the sites are faster. 

BRAIN TEASER

"I fly without wings, I cry without eyes. Wherever I go, darkness flies. What am I?"

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what the Friday’s teaser was:

"What can travel around the world while staying in a corner?"

The answer is: A postage stamp.

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