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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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E-COMMERCE

🛒 Amazon Introduces Buy With Prime App for Shopify Users

The "Buy with Prime" app, now open to all Shopify merchants, lets Prime members use Amazon accounts for shopping across various sites, with Amazon managing fulfillment and offering automated order syncing, promotions, and catalog management. Despite lacking features like Amazon reviews and multi-product carts, its adoption majorly hinges on brands' evaluation of utilizing Amazon for inventory management.

PERFORMANCE MARKETING

🤝 GroupM Partners with Google on Privacy Sandbox Initiative

GroupM collaborates with Google on a "post-cookie readiness program," testing Privacy Sandbox APIs to replace Chrome's third-party cookies. Selected clients will anonymously share test results, aided by Google's direct feedback. GroupM is the first agency in this non-exclusive partnership. Google's transition from cookies includes new tools like Topics and Protected Audience, with testing starting on 1% of internet traffic next year.

🚫 Advertisers Withdraw Support from X Again

Major brands including IBM, Apple, and Lionsgate are halting ads on platform X following a Media Matters report linking their ads to content promoting Adolf Hitler and antisemitism, worsened by Elon Musk's endorsement of an antisemitic theory. Amidst new revenue efforts by Musk and CEO Linda Yaccarino, the platform's valuation has nosedived from $44 billion to $19 billion.

OUTLOOK

🛍️ Online Holiday Shoppers Postpone Purchases for Cyber Week Deals

The Salesforce Shopping Index notes a cautious beginning to 2023's holiday shopping, with a slight decline in early U.S. sales but a global increase. Despite this, a 4% rise in total online holiday sales to $1.19 trillion is expected. Notable increases in online traffic and AI-driven purchases are observed. Cyber Week is predicted to dominate holiday sales, with substantial discounts and over 25% of total purchases.

SOCIAL MEDIA

👻 Snapchat Report Reveals App Enhances User Positivity

Mindshare's study, in collaboration with Snap, highlights Snapchat as the leading platform for joy and positive brand engagement, using neuroscientific methods, the research reveals users' genuine happiness and connection, noting that 82% of Snapchat users feel more connected with friends and family, and 81% feel less judged than on other platforms. Snapchat ads show 1.6 times greater engagement, fostering positive brand perception and opportunities for impactful campaigns.

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