Most Brands on TikTok Fail

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OUTLOOK

📉 80% of Brand TikToks Miss the Mark

84% of TikTok videos by brands fail to generate strong positive emotions or capture attention. Only 16% surpass the Creative Effectiveness Score of 5.8, while 60% are deemed forgettable, leading to confusion and boredom. Additionally, 24% of videos provoke negative emotions like disgust and anxiety. Overall, branded TikTok content garners 2.5% less attention than the global average.

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SOCIAL MEDIA

🎯 YouTube's DESCRIBE Tool Enhances Video Descriptions with Clear, Engaging Content

YouTube's DESCRIBE framework now provides a structured approach to crafting effective video descriptions emphasizing creating a thorough summary of the video content, incorporating engaging calls to action, optimizing with relevant keywords, and maintaining consistent branding. Additionally, it includes adding pertinent links, utilizing interactive features, and ensuring transparency about sponsorships or affiliations. 

PERFORMANCE MARKETING

📢 Meta Unveils New Business Tools for Advertisers

Meta is rolling out updates to its Business Tools, aimed at enhancing privacy by restricting data like URL elements and custom parameters. These changes, which may impact custom audiences and pause some ad sets, are part of a larger effort to prioritize user privacy. Advertisers can adjust their tracking methods, revise UTM usage, and modify reporting to align with these new guidelines. 

🚀 Reddit's VP Shares AI-Powered Ad Upgrades

Reddit is refining its ad strategy to balance user satisfaction with effective targeting, according to Jyotsna Vaidee, VP of Ads Product. By leveraging machine learning, the platform delivers ads tailored to users’ interests based on their behavior. Vaidee emphasized that AI-powered interest-based targeting helps advertisers engage users, while Reddit ensures the ad experience remains non-intrusive and user-friendly. 

🛒 Roblox Levels Up with Shopify Integration for In-Game Shopping

Roblox is advancing in-game shopping through its new partnership with Shopify, allowing brands to sell physical items directly within the platform. Shopify’s checkout feature will soon be piloted, enabling developers, creators, and brands to offer products to Roblox’s 80 million daily users without leaving the game expanding virtual commerce opportunities for creators, similar to Walmart's and E.l.f.'s immersive retail experiences on Roblox. 

BRAIN TEASER

What has all the letters of the alphabet but not in the correct order?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

I am something. I thread a dark path and decrease with each step I take. What am I?

The answer is: Chalk.

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