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SOCIAL MEDIA

🌟 Bluesky Hits 13 Million Users, Secures New Funding

Bluesky has expanded its user base to 13 million, gaining 2 million users in a week due to changes at X (formerly Twitter), enhancing its position as a competitor to Meta's Threads. Additionally, the platform secured $15 million in Series A funding led by Blockchain Capital, which is planning to implement subscription services and monetization options for creators for sustainable growth. 

📊 YouTube Analytics Introduces Real-Time Format Filters

YouTube has launched an update to its Analytics, enabling creators to filter real-time views by content format, Longform videos, Shorts, and Live streams available on both desktop and mobile allowing users to track performance metrics for each format separately, making it easier to evaluate content success and optimize strategies based on immediate audience responses. 

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SEARCH

🔗 Google Updates Best Practices for URL Parameters

Google has updated its Search Central guidelines, advising developers to utilize equal signs (“=”) for key-value separation and ampersands (“&”) for connecting parameters, while discouraging non-standard formats like colons and commas. Although these adjustments may not impact rankings directly, adhering to these practices can enhance crawling efficiency and mitigate indexing challenges. Users should consider adopting standard formats for optimal search performance. 

🆕 Google Boosts Favicon Resolution Recommendations

Google Search Central has revised its favicon guidelines, encouraging publishers to adopt higher-resolution images, preferably above 48x48 pixels. Favicons enhance site recognition in bookmarks and tabs, which can lead to increased click-through rates highlighting the importance of a square aspect ratio, with 8x8 pixels being the minimum size. Regular documentation reviews are encouraged for all publishers to stay updated. 

🌐 Google’s Mueller Downplays Core Web Vitals Ranking Impact

Google Search Advocate John Mueller has clarified that Core Web Vitals do not significantly influence search rankings, emphasizing that content quality takes precedence. He stated that while enhancing Core Web Vitals can improve user experience, it won't lead to substantial traffic increases. Additionally, Mueller pointed out that smaller websites can swiftly implement SEO adjustments, providing them with a notable competitive advantage.

BRAIN TEASER

A skin have I, more eyes than one. I can be very nice when I am done. What am I?

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What has no beginning, no end, and nothing in the middle?

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