Bard Enhances Image Creation

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ARTIFICIAL INTELLIGENCE

🔍 Google Unveils Image Creation in Bard with Enhanced Visual Models

Bard introduces Gemini Pro in over 40 languages and 230 countries, significantly enhancing AI conversational abilities and receiving acclaim for its "stunning leap" in performance. It also launches free, photorealistic image generation with Imagen 2, embedding watermarks for authenticity. The update extends the double-check feature, allowing users to verify the accuracy of Bard's responses globally, reinforcing Bard's commitment to safety, privacy, and making AI a globally accessible collaborator.

SOCIAL MEDIA

🔄 X Tests New Post Reply Sorting Features

X is piloting a feature for sorting replies by "time, engagement, or 'Trending'," as reported by X News Daily. This aligns with the focus on replies, especially with the Creator Ad Revenue Share program, enabling creators to earn from ad revenues in reply threads. This addition aims to refine engagement strategies and ease tracking of conversations, though "Trending" for sorting replies have not been explained or made clear.

🎉 YouTube Hits 100 Million Premium and Music Subscribers 

YouTube's Premium and Music services have reached 100 million subscribers, demonstrating the challenge of monetizing social media through subscriptions. Despite this milestone, only 5% of YouTube's 2 billion users have converted to paid subscriptions, highlighting the platform's struggle against its dominant ad revenue stream. The growth signifies a potential shift in user willingness to pay for content, with YouTube's subscription revenue now at $15 billion annually.

📈 Meta's Q4 2023 Earnings: Revenue and User Base Grow Strongly 

Meta's Q4 2023 showcases a 25% revenue boost and a 201% net income leap, emphasizing its stronghold in social media through a 6% increase to 2.11 billion daily Facebook users, notably in emerging markets. Ad performance excelled with impressions up by 21% and a modest 2% rise in ad prices, The launch of Meta Verified introduced new revenue streams, amid planning of a $30-37 billion AI investment.

PERFORMANCE MARKETING

📈 X Expands Vertical Video Feed Ads to All Advertisers

X is broadening its global reach with vertical video ads, leveraging 100 million daily users' engagement in its video feed. Emphasizing its shift to a "video-first experience," X reports video views growing by 35% annually. Vertical video ads, described as X's most engaging format, show users are 7X more likely to engage compared to Home Timeline ads, offering a full-screen, immersive advertising experience with notably lower CPMs.

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