Average Website Load Time Drops

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

OUTLOOK

🌐 Average Website Load Time to Drop to 8 Seconds in 2024

A Forbes Advisor survey reveals that in 2024, people will only wait eight seconds for a website to load before leaving. Nearly half (48%) will abandon a slow pace, with 38% tolerating 7-10 seconds and just 4% expecting under 3 seconds. Google has long advised aiming for under 3 seconds stressing quick speeds to retain visitors and prevent bouncing. 

📺 Interactive CTV Ads Drive Engagement but Lack Sales Impact

Interactive CTV ads drive 36% stronger unaided brand recall and 79% aided recall, outperforming standard video ads. However, they fall short on purchases, with 95% of viewers preferring to add products to their cart rather than buy immediately. Despite 10-15% higher CPMs, these ads enhance brand awareness and engagement but need refinement for direct sales. 

📱 Gap Widens Between Mobile Browsing and Buying

A Quantum Metric survey reveals a significant gap between mobile browsing and purchasing. While 75% of consumers browse on mobile twice daily, only 26% make daily purchases, often opting for desktops due to higher confidence in security and reliability. Mobile error rates are 2-3 times higher, leading to abandoned purchases. Consumers prioritize better security, payment reliability, and app stability.

TOGETHER WITH MINISOCIAL

Are You Tired of Paying for Influencer Platforms Just To End Up Doing Everything Yourself?

You're busy. Your time is valuable. You need a platform that cuts out the unnecessary busy work. 

Native, Tushy, and 1,000+ DTC brands trust minisocial to book AND manage their influencer marketing projects from start to finish.

minisocial's expert team hand-selects creators for your brand (no random AI matching) who can execute high-quality micro-influencer, UGC campaigns flawlessly. The only lift from your end is: 

1. Submitting a brief

2. Approving your creators

3. Download your new, fully licensed content and watch as 100's new micro-influencers share about your brand on socials.

Stop paying for platforms that add more work to your plate. 

As a new brand, you can get 15% off your first project so get started and get 25 micro-influencer posts & assets for only $1,700!

Get started today!

SOCIAL MEDIA

📱 TikTok Fights Back Against US Sell-Off Bill

TikTok filed a legal motion opposing a U.S. bill mandating its sell-off, labeling it "the most sweeping speech restriction in this country’s history." The company argues the bill is based on speculative threats, not evidence. This legal battle follows U.S. concerns over TikTok's potential ties to the Chinese government, which prompted the proposed sell-off. TikTok seeks to delay or dismiss the bill potentially until 2026. 

SEARCH

🌍 Google Expands AI Overviews in Search Worldwide

Google expands its AI Overviews feature to six new countries the UK, India, Japan, Indonesia, Mexico, and Brazil. This tool, originally launched in the US, uses AI to summarize search results, helping users explore complex topics more efficiently. Users can now save overviews and access simplified language options. Google is also testing in-text links within these summaries, enhancing user interaction.

BRAIN TEASER

Always in you, Sometimes on you; If I surround you, I can kill you. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

How can you drop a raw egg on the concrete floor without cracking it?

The answer is: Concrete are very hard to crack.

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺