Apple's Fee on Ads Expand

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🍏 Apple’s 30% Ad Fee Hits More Regions

Apple will charge a 30% fee for ads purchased via iOS devices on Facebook and Instagram unless bought on a desktop. Initially applied in the U.S., this fee is now global. Meta criticizes the fee as anti-competitive, urging advertisers to use desktops to avoid extra costs. Legal challenges against Apple are ongoing.

🔍 Google Analytics Now Features AI Insights

Google is enhancing Google Analytics 4 with AI-powered insights to assist marketers in making informed decisions. The new features include AI-generated insights for plain language data explanations, aggregated impressions from Campaign Manager 360, and cross-channel budgeting with projections reports. Users can link non-Google campaigns, integrating data privacy tools for the future without cookie tracking.  

🔍 Google Ads Launches Major Search Query Updates

Google introduces enhancements to its Ads platform, focusing on query matching and brand controls including brand inclusions in broad match, which enhance ad targeting, and exclusions across all match types to prevent unwanted traffic. Additionally, Google also introduced improved visibility of misspelled queries in reports ensuring accurate data, while easier blocking of misspelled searches streamlines ad management.  

TOGETHER WITH CHARGEFLOW

Introducing "Level Up Your DTC Brand," a digital event discussing the latest strategies on how to scale DTC brands on Shopify, hosted by Chargeflow.

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OUTLOOK

📊 91% of US Ad Agencies Embrace Generative AI

A Forrester report indicates that 91% of U.S. ad agencies are either using or exploring generative AI, with larger agencies at 78% leading this trend. The primary areas of impact are content creation (76%) and agency operations (71%). While productivity has seen improvements, there are ongoing concerns about legal liabilities, data privacy, and employee resistance.

🧼 Clean Stores Boost Customer Satisfaction and Sales

A study by HappyOrNot data shows cleanliness was the top customer complaint in US retail stores in 2023, followed by speed and customer service. Positive feedback highlighted staff friendliness. Cleanliness impacts first impressions, customer time, and spending while Improving cleanliness boosts sales, brand loyalty, and employee pride, addressing negative feedback and enhancing overall customer satisfaction and revenue.

BRAIN TEASER

I don’t have eyes, ears, nose, and tongue, but I can see, smell, hear and taste everything. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

A seed with three letters in my name. Take away two and I still sound the same. What am I?

The answer is: The word Pea

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