Apple Expands on Native Ads

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PERFORMANCE MARKETING

📱 Apple Revamps App Store Search with Ads and Suggestions

Apple updates the App Store's Search tab, emphasizing ads and suggestions by removing the Discover section and placing suggested apps, including ads, prominently below the search bar to boost ad exposure and click-through rates for advertisers. Users can enjoy expandable suggestions, direct category browsing, and top charts moved to the Browse section. 

📱 Apple Partners with Taboola for Native Ads

Apple partners with Taboola to power native advertising in Apple News and Apple Stocks apps across the U.S., U.K., Canada, and Australia. This makes Taboola an authorized reseller for ads on these apps to enhance ad reach and revenue through AI-driven ad placements.

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SOCIAL MEDIA

📝 Meta Tests AI for Facebook Comment Summaries

Meta is testing AI-generated comment summaries on Facebook, aimed at providing users with a quick overview of comment consensus on posts. The summaries, visible at the top of comment sections, condense popular opinions, potentially saving users from scrolling through all comments. Users can also provide feedback on the accuracy of these summaries. The feature can be disabled in the app settings.

👍 Instagram Tests Super Likes for Stories

Instagram is exploring a "Super Like" feature for Stories, found in the latest app code letting users press and hold the like button to show extra enthusiasm for a post, similar to features on YouTube and Tinder. Users can give one Super Like per day, possibly for free, to boost engagement and signal interest in future posts from the creator.

SEARCH

🚀 New Google Core Update Coming Soon

Google's next core update is expected "in the coming weeks," though no specific date is set. The timing depends on testing, evaluation, and approval. According to Danny Sullivan, Google's Search Liaison, updates aren't scheduled to a specific day due to potential delays. The previous major update occurred in March 2024. This new update brings anticipation for sites impacted by past updates, hoping for improvements.

BRAIN TEASER

What is it that given one, you’ll have either two or none?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

The person who makes it, sells it. The person who buys it, never uses it. The person who uses it, never knows they’re using it. What is it?

The answer is: A coffin

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