Anthropic debuts iPhone app

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

AI

📱Anthropic unveils upgraded iPhone app and premium business plan

Anthropic debuts an iPhone app and premium business plan dubbed "Team." The plan grants businesses advanced access to Claude 3 AI models, empowering them with admin controls and a substantial 200,000-token context window. Meanwhile, the iOS app delivers real-time image analysis and seamless synchronization with the web client for enhanced user experience.

TOGETHER WITH NEURONS

Neurons AI helps you test & optimize ads before launch 🎯

Get immediate feedback on your visuals, and optimize ads with AI recommendations. Tap into 20+ years of neuroscience research with the only AI copilot built on neuroscience.

With Neurons Copilot, you can:
✅ Improve content performance.
✅ Make branding more memorable.
✅ Tailor key messages to stand out.
… and much more.

Trusted by major brands like Coca-Cola, TikTok, and Google; Neurons has helped its customers achieve impressive results, such as a 73% CTR and a 20% brand awareness increase. Get early access & book a free demo.

Start improving your Ad creatives today!

OUTLOOK

🛍️ Retail Apocalypse: 45K+ Stores to Close in 5 Years

UBS analysts foresee a seismic shift in retail, with over 45,000 stores potentially shuttering in 5 years due to soaring online sales. Influential factors include constrained lending, escalating operational costs, and evolving consumer preferences favoring services. Major closures, like Foot Locker and Bed Bath & Beyond, underscore the urgency for retailers to invest in omnichannel strategies for survival. 

SOCIAL MEDIA

🚀 Snapchat Introduces AI-Powered DM Editing Feature

Snapchat unveils innovative AI-driven updates, including custom Bitmoji clothing creation and chatbot reminders. Users can now edit DMs, enjoy '90s-themed Lenses, and utilize Map Reactions for location-based interactions. Snapchat+ subscribers gain early access to chat edits. 

PERFORMANCE MARKETING

📉 US media consumption dropped in 2023, breaking streak

In 2023, U.S. consumer time with media decreased for the first time, down by 0.4% to 76.69 hours weekly, while globally, it rose slightly by 0.3% to 56.15 hours. PQ Media's 2024 report reveals this trend, highlighting ad-supported media's declining share. Media consumption is predicted to surge in 2024 due to events like elections and the Olympics, but ad-supported media faces a future decline, tipping by 2028. 

👻 Snapchat Unveils Enhanced AR Ad Tools at NewFronts 2025

Snapchat introduces innovative AR ad tools at NewFronts 2025, highlighting seamless AR integration. "AR Extensions" enable direct integration of AR Lenses and Filters into ads while Automation expedites Lens creation, transforming 2D catalogs into try-on experiences swiftly. Generative AI simplifies AR creation, while partnerships with Live Nation and sports leagues promise exclusive content. 

BRAIN TEASER

I can be cracked, I can be made, I can be told, What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What is as light as a feather, yet no person can hold it for long? What am I?

The answer is: Your breath

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back Tomorrow🕺