Amazon’s & Yahoo’s New Ad Launches

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PERFORMANCE MARKETING

🚀 Yahoo Launches Ad Creative Platform

Yahoo launches Yahoo Creative, a data-driven ad platform, at Cannes Lions Festival. In partnership with Innervate, it uses insights from 205M U.S. users and integrates with Yahoo DSP and other ad platforms. After internal testing and trials with brands like Princess Cruises, the platform produced nearly 10,000 pieces in 2023 and drove significant brand engagement and site visits.

🍪 Amazon launches cookieless ad-targeting solution

Amazon introduces Ad Relevance, a cookieless ad-targeting solution, analyzing Amazon's first-party data to match ads with real-time consumer content. Available through Amazon’s demand-side platform, it enhances addressability on previously anonymous impressions and reduces CPMs by up to 34%, offering efficient ad targeting without third-party identifiers.

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AI

📸 Snap Introduces AI for AR Creation

Snap introduces generative AI elements in Lens Studio 5.0, enabling real-time AR creation with simplified prompts. Users can now create interactive AR experiences by describing scenes, using advanced AI models optimized for faster, more efficient performance making AR creation more accessible and allowing users to build custom AR models with conversational queries.

SOCIAL MEDIA

🚀 Reddit's website traffic soars 39% 

Reddit's website traffic has surged by 39% year-over-year, driven by its increased presence in Google search results. Google's algorithm update prioritizing "helpful content" from forums, and a $60 million deal to license Reddit data for AI products, contributed to this growth.  

🔍 61% of Gen Z Prefers Reddit for Product Research

Gen Z is shifting from traditional search engines to social media for product research. They find search engines unreliable, with 61% citing issues with information accuracy, 44% struggling to find relevant results, and 41% needing to consult multiple sources. Additionally, 28% feel search experiences lack personalization. 

BRAIN TEASER

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