Amazon & Walmart are Taking Over

🤳12th September 2024 | Meta Expands Instagram Ads Features, Questions Boost Engagement on Threads, Google Introduces New Ad Labels, Ad Spend Projections Rise for 2024, and more!

September 12, 2024

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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ECOMMERCE

🛒 Amazon and Walmart Set to Dominate 25% of U.S. Retail by 2029

Amazon and Walmart are set to capture 25% of U.S. retail sales and 66% of online sales by 2029, according to Forrester. They will drive $1.5 trillion in total retail and $1.1 trillion in online sales. U.S. retail sales will reach $6.0 trillion, with online sales hitting $1.8 trillion. Forrester forecasts a rise in online retail penetration to 29% by 2029.

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PERFORMANCE MARKETING

🔔 Meta Enhances Reminder Ads Parameters with New Marketing API

Source - Social Media Today

Meta has expanded access to Instagram Reminder Ads via its Marketing API, enabling third-party apps to use features like Instagram Reels placement and optimized event reminders. Effective August 19, 2024, this update aligns with Meta Ads Manager, providing more flexibility for businesses to enhance ad reach and engagement addressing feedback on missing features, and allowing for more effective re-engagement strategies across platforms. 

🔍 Google Trials New Ad Labels in Search Results

Source  - Search Engine Land 

Google is experimenting with a revised ad display that features a taller gray background and labels such as "Sponsored" and "Promoted results" enhancing the visibility of ads within search results, offering a clearer contrast to organic listings, which are now labeled as "All results." Advertisers may need to track click-through rates and conversions as this adjustment could influence user engagement patterns.

SOCIAL MEDIA

🧪 Questions Boost Engagement on Threads

Katie Notopoulos (@katienotopoulos) on Threads

I never buy the school supply list for my kid (I pay plenty in taxes to fund the schools, I shouldn't need to send my own glue and markers). But on his first day, my son told me his teacher showed the class a "care closet" with backpacks of food and clean clothes for anyone who needs it. I'm humiliated. I feel sure the teacher was singling out my child because she assumes we're poor. I'm going to text the principal to ask that the teacher be disciplined. Parents, what would you do?

Questions generate 30% higher engagement on Threads, according to Business Insider reporter Katie Notopoulos' experiment. Her test with controversial queries revealed that posts with more comments outperform those with likes and shares by over 25%. The Threads algorithm prioritizes discussions, aligning with Meta's goal to gather diverse human responses for its AI models. 

OUTLOOK

📈 IAB's August Update Reveals 2024 Ad Spend & Growth Opportunities 

Ad spends for 2024 have been adjusted upward, with IAB’s August update projecting an increase from +9.5% to +11.8%. Retail media is expected to expand from +21.8% to +25.1%, particularly in the CPG and beauty sectors. Linear TV is forecasted to grow by +4.3%. Additional opportunities for growth are seen in channels like Connected TV (+18.4%), social media (+16.3%), and podcasts (+12.6%).

BRAIN TEASER

Now matter what, I come to you round, Floating up, floating down, A single pop, I'm on the ground, Then comes your unpleasant frown. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

What comes first the chicken or the egg?

The answer is: The chicken. There had to be a chicken in order for the egg to be layed.

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