Amazon Takes on Temu & Shein

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ECOMMERCE

🛒 Amazon to Launch Discount Store to Compete with Temu and Shein

Amazon plans to introduce a new section on its site dedicated to low-priced fashion and lifestyle items, enabling Chinese sellers to ship directly to U.S. consumers. This initiative, revealed at an invite-only conference for Chinese sellers, represents Amazon’s most aggressive effort yet to address increasing competition from e-commerce platforms Temu and Shein, both of which have strong ties to China. 

🛍️ TikTok Shop Offers Huge Discounts on Thousands of Items

TikTok Shop's "Deals for You Days" event will offer discounts on thousands of products starting July 9 in the U.S. The sale will feature exclusive deals on items like apparel, beauty, home decor, and books. Brands like L’Oréal Paris and Maybelline will participate, with live shopping events hosted by influencers such as Tati Westbrook.

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SEARCH

🔍 Debunking Google’s E-E-A-T Myth

Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework plays a crucial role in its Search Quality Evaluator Guidelines, though it isn't a direct ranking signal. Elizabeth Tucker from Google clarified there's no single signal for E-E-A-T. While PageRank indicates authoritativeness, it doesn't encompass all E-E-A-T elements. Websites should prioritize quality content, accurate information, clear sourcing, and building user trust. 

🚀 Google Wraps Up June 2024 Spam Update

Google completes its June 2024 spam update, a week-long initiative targeting websites violating spam policies to enhance search quality. Launched on June 20 and completed on June 27, the update aims to combat web spam, including auto-generated content and deceptive techniques separating from the anticipated site reputation abuse update, this update may impact search rankings.  

SOCIAL MEDIA

🤖 Meta Tests Virtual AI Influencers on Instagram

Meta tests its "AI Studio" platform on Instagram, allowing influencers to create AI versions of themselves, called "AI agents." These AI agents can communicate with followers via direct messaging, enhancing user engagement. Users will know they're interacting with an AI through clear labeling. 

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