Amazon Shopping via TikTok

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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SOCIAL MEDIA

🛍️ TikTok Partners with Amazon for In-App Shopping

TikTok has partnered with Amazon to enable in-app purchases directly on TikTok allowing users to buy Amazon products without leaving the TikTok app by linking their TikTok profile to their Amazon account. Users will see Amazon product recommendations in their feed and can complete purchases within the app.

🌍 Instagram Tests New ‘Friend Map’ Feature for Location Sharing

Instagram has introduced a live test of its new "Friend Map" feature, which shows friends' locations and their tagged posts or Stories on a map. This feature, available only to "Close Friends" or mutual followers, allows users to add Notes to locations. While aimed at enhancing social interaction, it raises privacy concerns.

TOGETHER WITH MINISOCIAL

Unlock the Power of Micro-Influencers with minisocial

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GreenPan worked with minisocial to source more than 100 highly effective pieces of fully licensed UGC content from micro-influencers with more than 597k+ combined followers, which in turn generated more than $9,000+ worth of earned media value. They went on to utilize the content on ads to get even more ROI out of the project.

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PERFORMANCE MARKETING

📊 Google Launches New QA Format for Display & Video 360 Data Files

Google has launched the Structured Data Files QA format for Display & Video 360, effective August 8, 2024 improving bulk review capabilities by displaying Line Item and YouTube Ad Group settings in a more readable format. Users can access this feature via Display & Video 360 or API v3. The SDF QA format is read-only, enhancing review efficiency without altering data. 

📱 Snapchat Streamlines Ad Campaign Setup

Snapchat has revamped its Ads Manager, reducing campaign objectives from eleven to five by merging similar targets. Advertisers can now choose from Awareness and Engagement, Traffic, Leads, App Promotion, and Sales. Each objective includes an overview and top ad types, making setup more efficient. The new system will roll out to all advertisers in the coming months.

OUTLOOK

🔍 Chief Marketers Embrace Generative AI

A new report from Dentsu Creative reveals that chief marketing officers are increasingly positive about generative AI, with 75% interested in using it to reflect their brand's identity. The study reveals 83% of CMOs believe creativity is essential for transforming businesses, and 81% find it more important than ever. Additionally, 79% view marketing as a crucial driver of business success. 

BRAIN TEASER

I start off dry but come out wet. I go in light and come out heavy. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Friday’s teaser was:

What has four wheels and flies?

The answer is: A Garbage truck

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