Amazon Fixes Return Management

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

ECOMMERCE

🔄 Amazon Unveils New Refund & Resale Options for Returns

Amazon has introduced new options for third-party sellers using its Fulfillment by Amazon (FBA) service to manage returned items. Sellers can now issue refunds without requiring customers to return certain products and participate in the "grade and resell" program, allowing them to resell inspected returned items. Additionally, sellers can donate unsellable items to charity. 

TOGETHER WITH PLANABLE

The Ultimate Content Collaboration Platform

Grappling with scattered feedback, disorganized workflows, and switching between too many tools?

Introducing Planable — the ultimate content collaboration tool for agencies and in-house marketing teams. With real-time collaboration and easy-peasy approval, you can create, plan, review, and approve all your awesome content in one space. And you get to organize your content by topic, campaign, brand, favorite color, or anything you please — just by using labels. Schedule your content, then track its performance with analytics and create beautiful reports for your clients. All in one place.

Join 5,000+ teams who trust Planable to streamline their content collaboration processes.

Try Planable for free

SOCIAL MEDIA

📲 Meta Introduces New Labels for Business Chats in Messenger

Meta introduces new labels in Messenger's business chats, clarifying data collection and privacy. A "Business Chat" label now appears in the title bar, and a "Business chats and Your privacy" link offers detailed info on how data may be used for ads and marketing. Unlike personal chats, business conversations aren’t end-to-end encrypted. Meta began implementing these labels earlier and is expanding them to more users.  

SEARCH

🔍 Google Search Now Uses Original Title for Title Links

Google Search has introduced the ability to use Open Graph (OG) titles for generating title links in search results, adding a ninth option for sourcing these links. OG titles, set in the og:title meta tags, are typically used to define how URLs appear on social media giving Google more flexibility in choosing the most relevant title for search snippets, improving how content is displayed in search results. 

OUTLOOK

📈 Ad Market Soars 14% in July, Marking 15-Month High

The U.S. ad market surged by 13.9% year-over-year in July 2024, the highest growth in the 15-month expansion streak. This follows a 6.8% rise in July 2023, with steady increases throughout the year, including 11% in February and 8.7% in April. The July spike signals strong growth, defying concerns of an economic downturn, according to Guideline’s U.S. Ad Market Tracker. 

🔒 Rising Threats to Marketing Data Security

CMOs are increasingly concerned about data security, with 84% identifying AI as a significant threat. While 79% recognize the critical need for strong marketing-security partnerships, a third struggle with effective collaboration, often only engaging during crises. With increasing responsibility over sensitive data due to shifts like the decline of third-party cookies, these gaps in partnership heighten the risk of breaches that could severely harm brand trust.

BRAIN TEASER

What two words, added together, contain the most letters?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

Why did the tomato turn red?

The answer is: It saw the salad dressing!

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back on Monday🕺