Amazon Expands Ad Network

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

🛒 Amazon Ads Now Available for Non-Marketplace Sellers

Amazon Ads launches a beta feature called Sponsored Display for businesses not selling on its platform. Announced by Jeffrey Cohen, this lead-generation tool captures shopper intent and helps brands collect customer leads through display ads. Ads appear across Amazon's network, including its marketplace, Twitch, IMDb, and third-party sites, allowing seamless consumer engagement without disrupting their browsing experience.

📈 LinkedIn Rolls Out 'Accelerate' Campaigns for All Brands

LinkedIn expands its automated "Accelerate" campaigns to all advertisers globally. Initially tested last October, these AI-driven campaigns automate the campaign creation process by analyzing provided URLs and LinkedIn presence offering optimized recommendations, integrating Microsoft Designer for creative elements, and including new tools for customer data integration and enhanced AI assistance, improving efficiency and reducing costs. 

TOGETHER WITH CHARGEFLOW

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• Practical Strategies: Get actionable tips and tools to grow your brand.

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SOCIAL MEDIA

🎨 YouTube Adds New Creative Features for Shorts

YouTube is enhancing Shorts with new features like auto layout, which helps convert longer videos into Shorts by focusing on the main subject. Users can also utilize text-to-speech for automated narration, customize captions, and remix clips. Additionally, Minecraft-themed effects and the "Add Yours" sticker for creative responses are also available. 

SEARCH

🔍 Google AI Overviews Now Only Appear in 7% of Queries

Google's AI Overviews now appear in less than 7% of search results, a significant drop from earlier figures. This reduction began in mid-April, with a notable decline in education (from 26% to 13%), entertainment (14% to nearly 0%), and e-commerce (26% to 9%) sectors reflecting Google’s efforts to address inaccuracies.

ECOMMERCE

🛒 Google Search Console Adds Shipping & Return Policy Settings

Google Search Console now lets online merchants set and manage their shipping and return policies directly in the platform. This feature overrides website and product-level configurations. Managers can log into Search Console, navigate to "Shopping" settings, and manage policies under "Shipping and Returns."   

BRAIN TEASER

Who can finish a book without finishing a sentence?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What kind of ship has two mates but no captain?

The answer is: A relationship

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