Amazon AI Tools for Sellers

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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🔍 Google trials QR 'scan-to-call' and additional images for ads

Google Ads is trialing QR code ad extensions allowing consumers to instantly call businesses. Spotted by SEO expert Khushal Bherwani, this feature sits in an expandable call box displaying the brand's number. Google is also experimenting with showing three images in ads, up from one. Bherwani unveiled the new ad layout screenshots on X. The QR extension streamlines the calling process, enhancing user experience and boosting customer satisfaction.

🎥 YouTube: New viewer reports & linking Shorts to longer uploads!

YouTube is introducing a new analytics feature in the 'Content > All' section. Creators can now see viewer data from the past 28 days, broken down into Shorts, Videos, and Live categories, helping them better understand their audience's preferences. Plus, considering how popular Shorts are becoming, YouTube is also introducing a way for creators to connect these short clips directly to their longer videos. This means if viewers like a Short, they can instantly jump to a full-length video. Both updates are set to roll out for all creators next month.

🛍️ Amazon Tests New AI Tools for Sellers

Amazon is testing an AI tool that auto-generates product titles and descriptions for sellers. While promising efficiency, it still necessitates human review to adhere to Amazon's stringent guidelines. The aim is to tailor descriptions to consumer needs, leveraging Amazon's vast data. Other e-commerce platforms like BigCommerce, Shopify, and Wix are also integrating AI features. While such tools can streamline processes, they underscore the need for businesses to ensure AI-generated content accurately represents their products for consumers.

🎥 X Slashes Requirements for Creator Ad Revenue Program

Elon Musk's platform, X, has updated its creator ad revenue share program to be more inclusive. The entry requirements now stipulate a subscription to X Premium or Verification for Organizations, 5 million post impressions over three months, and a minimum of 500 followers. While this lowers barriers for creators, the change may dilute ad revenue. Currently, only ad impressions to verified users count, which, combined with a 50% drop. The program's potential risks include incentivizing low-quality or divisive content to drive engagement, especially toward trending topics like Tesla and politics.

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