Amazon Ads Get Smarter with New AI Tools

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

PERFORMANCE MARKETING

📦 Amazon Launches New AI Advertising Features

Amazon Ads unveiled a suite of new tools at its UnBoxed event, featuring an AI-enhanced Demand-Side Platform (DSP), a self-service AI creative studio, an audio generator, and full-funnel insights designed to optimize media investments simplifying campaign creation, cut costs with frequency cap controls, and enhance ad reach through improved data management capabilities across Amazon's ecosystem.  

🛍️ Google Revamps Ad Auctions for Holiday Sales

Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting this October. Now, the ad with the highest rank will be shown, rather than Performance Max automatically taking priority offering advertisers greater control and flexibility, prompting strategy adjustments for the holiday season. Google expects this change to have a neutral or positive effect on performance.  

TOGETHER WITH AD QUICK

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

SEARCH

🔍 Google Cautions Against Over-Reliance on SEO Metrics

Google's Search Advocate, John Mueller, cautioned against over-reliance on third-party SEO metrics in a Reddit discussion. He addressed a site owner's worries about a 50% drop in Domain Authority and increased spam backlinks. Mueller emphasized that these metrics don't reflect search engine evaluations and urged a focus on creating unique, valuable content instead. 

SOCIAL MEDIA

🚀 IG Chief Suggests Carousels for Better Reach

mosseri

View more on Instagram

Adam Mosseri, Instagram's Chief, suggests that utilizing carousels now accommodating up to 20 frames and music can effectively enhance engagement and reach. Carousels encourage increased interactions, which typically results in higher visibility. Additionally, these posts can appear in the Reels tab, further broadening their reach. 

OUTLOOK

🛒 Retail Sales Up 3% in September, Reaching $234.48B

Retail sales for September rose 3% year-over-year, totaling $234.48 billion, driven by strong e-commerce growth at 7.6%, according to the U.S. Commerce Department. Despite consumer confidence dipping in recent months, spending remains resilient, with discretionary purchases holding steady. However, declines hit home goods (-5.3%) and electronics (-6.6%) as consumers shift spending toward experiences like dining. 

BRAIN TEASER

I am not alive, but I grow; I don't have lungs, but I need air; I don't have a mouth, but water kills me. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

The leaves are on the fruit, The fruits is on the leaves. What is it?

The answer is: Pineapple

Thanks for scrolling with us!

Catch up on what you missed by checking out our past issues here. And if you’re in the mood for more bite-sized, 60 words content nuggets? Check out our other daily newsletters:

Daily Scroll: Stay informed with the latest news and trends in America, spanning tech and business to sports and entertainment, delivered in 60-word quick reads.

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we will be back on Monday🕺