AI Updates for PMax Campaigns

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PERFORMANCE MARKETING

🚀 Google Launches AI Updates for Performance Max Campaigns

Google is rolling out AI-powered updates to its Performance Max campaigns, enhancing asset testing, video optimization, and campaign management tools for advertisers. The integration of Imagen 3 allows for the automatic generation of ad visuals, while improved video tools adapt content for various formats. These enhancements will be available to advertisers beginning in early November.

🚀 X Enhances Ad Platform for SMB Performance

X has rolled out important updates to its ad platform to enhance performance for small and medium-sized businesses (SMBs). By leveraging AI for targeted ad delivery, advertisers can now set specific cost-per-action goals, along with optimized bidding, automated tracking pixel creation, and one-click direct message support, all designed to facilitate quicker campaign launches and improve overall performance for SMBs.

TOGETHER WITH WONDERADS

Go Beyond Social and Search - It’s Time to Turn on TV

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Learn how to maximize growth with TV today!

OUTLOOK

📱 87% of Americans Are Daily Social Media Users

87% percent of Americans use social media daily, creating a significant opportunity for brands. The survey shows 89% of users aged 30-44 and 80% over 60 engage regularly, primarily on Facebook and Instagram. Among monthly users, 56% encounter products of interest, with 48% actively searching. In the past month, 68% made purchases.

SOCIAL MEDIA

🆕 YouTube Introduces Poll Stickers for Shorts and Ad Blocking for Channels

YouTube has launched a new poll sticker feature for Shorts, allowing creators to engage their audience by soliciting opinions directly within their videos. This sticker displays vote percentages and totals, enhancing viewer interaction. Additionally, creators can block specific ad categories in YouTube Studio, granting them greater control over advertisements while potentially impacting revenue.   

📸 Instagram Confirms It's Fine to Add Your Logo to Reels

mosseri

View more on Instagram

Instagram's head, Adam Mosseri, has clarified that including your own brand logo on Reels will not affect their reach. He stated, “If you watermark a Reel with your own logo, that’s good to go.” This clarification comes after Instagram's 2021 policy to limit the reach of Reels featuring logos from other platforms like TikTok, ensuring creators can promote their branding without restrictions. 

BRAIN TEASER

What has no beginning, no end, and nothing in the middle?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

Which letter in the alphabet has the most water?

The answer is: ‘C’

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