AI Influencing Online Shoppers

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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OUTLOOK

🛒 AI tools boost influence on online shoppers

AI tools like ChatGPT are reshaping online shopping, with 40% of consumers now using them regularly for product research. For 17% of shoppers, these tools have become the go-to source for purchasing decisions, surpassing brand websites. This shift has led 47% of brands to plan significant changes to their SEO strategies, with 20% anticipating a complete overhaul to keep pace with evolving consumer habits.

🧓 Baby Boomers 50% Less Likely to Follow Brands 

A recent study shows baby boomers are 50% less inclined to follow brands and 35% less likely to engage with sponsored content, leaning heavily on recommendations from friends and family. Boomers favor personalized customer service, prioritize ease of use, and prefer organic products. They’re 66% less swayed by celebrities and place a strong emphasis on eco-friendly habits, with social media inspiring 30% of their travel decisions. 

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SOCIAL MEDIA

🚀 X Upgrades Management Tools for Verified Organizations

X is introducing an enhanced dashboard for Verified Organizations, designed to streamline the management of ads, job listings, affiliate accounts, and analytics in one place. Available to subscribers of the $1,000/month plan, it includes advanced search functions for tracking mentions. However, adoption may be affected by X’s content moderation concerns.

🎯 YouTube Adds QR Codes to Every Channel

YouTube is introducing QR codes to all channels, expanding a feature previously tested with select users. These QR codes allow for easy promotion and sharing of channel content by scanning and following. Users can find their QR code in the YouTube app under the "You" tab, making it convenient to connect with new subscribers.

SEARCH

🚨 Google’s Gary Illyes Warns About URL Parameter Issues Again 

Gary Illyes continues to warn about URL parameter issues, emphasizing their negative impact on site crawling and indexing. He advocates using robots.txt to manage these parameters, especially for large sites and e-commerce platforms where multiple URLs point to the same content. Multiple URL variations can overwhelm servers and reduce search efficiency. Illyes advises better URL management to enhance search engine performance.

BRAIN TEASER

If there are four sheep, two dogs, and one herds-men, how many feet are there?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what Yesterday’s teaser was:

How do you make the number 7 even without addition, subtraction, multiplication, or division?

The answer is: Drop the "S" and "seven" becomes "even". 

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