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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📈 X Unveils 'Trend Genius' Ads for Brands

X introduces "Trend Genius" ads to help brands leverage trending discussions. Using advanced AI, this tool detects rising topics and aligns ad placements with relevant mentions. Advertisers can select topics like sports or fashion, and ads are automatically deployed during peak conversations, aiming to maximize engagement and reduce wasted ad spend.

🚀 Paramount Advertising Debuts Self-Service Platform for Small Businesses

Paramount Advertising has launched the Paramount Ads Manager, a self-service platform tailored for small and mid-sized businesses allowing users to efficiently create, manage, and monitor commercials on Paramount Plus and Pluto TV. Leveraging AI technology from Waymark and social media asset conversion from Spaceback, it provides robust audience targeting and detailed performance reporting. 

🚀 Microsoft Advertising Launches Performance Max Brand Lists

Microsoft Advertising has launched "brand lists" for Performance Max (PMax) campaigns, enhancing control over brand image and ad placement allowing advertisers to exclude ads from appearing alongside specific brands, improving ad relevance and ROAS. Advertisers can create up to 20 brand lists, add brands from a predefined list, and request specific brands, ensuring ads align with their values. 

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AI

🌐 Meta Halts AI Work in EU and Brazil Due to Data Concerns

Meta pauses its AI development in the EU and Brazil due to regulatory scrutiny over data usage. In the EU, concerns about GDPR compliance prompted the move, while in Brazil, similar issues arose regarding privacy policies. This decision impacts Meta's generative AI tools and could slow down its AI rollout and hardware plans.

SOCIAL MEDIA

📩 Instagram Tests Messaging Icon as Main Focus

Instagram is testing a major UI change by moving the messaging icon to the center of the app's lower function bar, replacing the post creation button highlighting DMs as the main engagement focus, reflecting user behavior trends towards private sharing to encourage more DM interactions.

BRAIN TEASER

I am taken from a mine, and shut up in a wooden case, from which I am never released, and yet I am used by almost everybody. What am I?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What can go through glass without breaking it?

The answer is: Light

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