Ads, Sneak Peeks, and Acquisitions!

Hey there scroller 🤳

Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

🦾Meta's Advertising Scale Sets Apart New Generative AI Tools; Jones Road Beauty Among Early Testers

Meta introduces AI Sandbox, offering generative AI for advertisers to create text and image variations for campaigns. It leverages Meta's scale and data for unique integration into its products. The tool, currently tested by select businesses including Jones Road Beauty, will be more accessible from July. Meta also highlights Meta Lattice for prediction and optimization and the expanding Meta Advantage suite.

🔥 WBD Unveils Robust Ad Options for Max Ahead of May 23 Launch

WBD announces its suite of ad solutions for the ad-supported tier of Max, combining HBO Max and Discovery+. Launching on May 23, the platform features reach, reward, and interaction strategies, including traditional pre-roll and mid-roll ads, takeover options, and Brand Block format. Additional features comprise pause ads, interactive ads, and one-click reveal options. Ad-supported Max tier is available for $9.99 per month or $99.99 annually.

🧰Meta Adds New Lead Generation Tools on Facebook

Meta introduces new lead generation tools on Facebook, streamlining user-business interactions. Brands can apply discount codes automatically in-stream during checkout, stimulating direct sales. Updates to Lead Ads enable dynamic question flows based on user responses. Instant forms can overlay business webpages within Facebook's browser, businesses can link lead gen forms to their page's CTA button, promoting private contact sharing via Messenger.

🤫Meta Gives Sneak Peek into Exciting Metaverse Progress with Better VR Tools and AI Technology

Meta is advancing its metaverse vision by enhancing VR tools, including customizable VR environments via generative AI. It aims to democratize VR creation, bypassing technical restrictions. Meta also shared developer insights into AI work, mentioning a custom silicon chip for AI recommendation systems, a new data center, and Research SuperCluster. This progress is supported by Meta's $16 billion investment in Metaverse projects this year.

🧶EBay Acquires Certilogo to Strengthen Secondhand Fashion Authentication

EBay will acquire Certilogo, an AI-powered authentication company, enhancing its secondhand fashion verification. The move, subject to approval, follows acquisitions of Sneaker Con Digital's authentication unit and 3 PM Shield. EBay also hosts in-person authentication events and introduced the Certified by Brand program. The company recently invested in SidelineSwap, supporting its authenticated secondhand sales business.

Thanks for scrolling with us😉

We'd love to hear your feedback on today's issue of Marketing Scroll! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and see you tomorrow 🕺