AdMob Tightens Grip!

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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PERFORMANCE MARKETING

📊 Google Tightens AdMob Rules for Ad Placement

Google has updated AdMob policies, tightening rules on ad placements. The "Ads on Dynamic Content" policy is replaced by "Ads in Private Communications," restricting ads in private communication areas like direct messages and live chats. The "Personalized Advertising" policy is moved for consistency. 

📈 Meta Expands Reels Ads to More Brands

Meta is rolling out Reels overlay ads, a new ad format within its popular Reels content, to more advertisers. These ads can be single images or carousels and appear on screen with a large CTA prompt. They can be shown as banners or video ads between Reels. Users can engage with these ads either during or between Reel clips.

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SEARCH

📈 Google's AI Keyword Trends See Major Shifts

Google’s AI Overview (AIO) keyword trends are experiencing significant shifts, according to new research by BrightEdge. Keywords like “best” saw a 50% increase in AIO triggers, while “what is,” “how to,” “symptoms of,” and “treatment” also showed notable growth. There was a 20% rise in e-commerce keywords with AIOs. While Google remains dominant, competitors like Perplexity are gaining traction.

OUTLOOK

🛍️ Consumers Back Dynamic Pricing Only With Benefits

Consumers are largely opposed to dynamic pricing, with 22% avoiding businesses that use it, reveals a NerdWallet survey. This opposition is higher among Gen X (29%) and Baby Boomers (26%). Conversely, 25%, especially Gen Z (39%) and millennials (28%), support dynamic pricing only when prices drop. Dynamic pricing adjusts costs based on supply and demand, offering potential savings for flexible consumers. 

ECOMMERCE

🛒 Google Expands Merchant Center Next Rollout

Google is rolling out its Merchant Center Next (GMC Next) to all merchant accounts, following its announcement at Google Marketing Live 2023. This update introduces a revamped interface and new features to streamline e-commerce operations. Many users already have access, and notifications are being sent to the remaining users. 

BRAIN TEASER

What can go through glass without breaking it?

Nailed it or stumped? Hit us with a reply and find the correct answer 🎯

Here’s what yesterday’s teaser was:

What is it that given one, you’ll have either two or none?

The answer is: Choice

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