Ad Label enhances Ad response?

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Welcome to today’s edition of Marketing Scroll, bringing you the latest marketing & retail stories in 60-word value bombs.

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📸 Instagram Tests Various AI Elements

Instagram is set to integrate generative AI elements into its platform. The upcoming features include an AI sticker creation tool that generates custom graphics based on text prompts, visual editing tools for image alteration, an AI chatbot tool for conversation within DMs, and an AI-powered tool to summarize messages. To ensure transparency, Instagram will label AI-generated content, allowing users to see when an image is created using AI. The implementation timeline remains unknown.

🔄 Google Revamps Policies for AI-Generated Product Ratings

Google has updated its Product Ratings policies to disallow AI and automated content in reviews, labeling them as spam. This enforcement involves a combination of machine learning and human evaluations. Violations can lead to content disapproval, warnings, or account suspensions. These changes emphasize the need for genuine, human-created content, maintaining authenticity in reviews, critical for online businesses and consumer trust.

🎯 X Experiments with New Ad Format, Set to Replace 'Promoted' Tags

The X app has replaced its usual 'Promoted' label with a small 'Ad' marker in the top right corner, potentially making ads appear more natural in-stream. This change may face scrutiny from the Federal Trade Commission (FTC), which requires ads to be 'clearly and conspicuously' signaled, and from international regulators, particularly in the EU. Despite potential regulatory hurdles, this move could enhance ad responses.

🚀 Elon Announces Peak Monthly Active Users for X, Despite Threads' Competition

Elon Musk has shared data suggesting user growth for "X", despite concerns over the platform's direction. Amid rising competition, the removal of Twitter and bird references, and the release of Meta's rival app Threads, Musk's data indicates increasing user engagement. However, doubts have been raised over the accuracy of these figures, considering Musk's previous claims about high bot profiles in Twitter's active user count. The recent transformation of the platform aligns with Musk's vision of an 'everything app'.

💰 Advertisers Go Big on Amazon Prime Day: Data Insights

Prime Day continues to be a lucrative advertising opportunity for brands, with ad spending during the event surging by 409% and sales from ads increasing by 486% compared to the previous 30 days, according to a Skai study. The event also saw 226% growth in clicks and 58% increase in CPC rates. Eased economic pressures and a renewed consumer interest in shopping, illustrated by a 76% increase in cart size, are credited for success. The analysis also highlighted that electronics and personal care were particularly high-performing categories.

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