70% of marketers are overwhelmed by AI

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📈 Google AdSense & Microsoft Rolls Out Ad Features for Enhanced Targeting

Google AdSense has launched a "related search" option for Auto ads. This feature suggests search terms based on page content, leading users to a curated results page with pertinent AdSense ads and site material, enhancing ad precision without adding more ads. Meanwhile, Microsoft has publicly rolled out its existing automated bid strategies, Target CPA and Maximize Conversions, enhancing the reach of Audience Ads on platforms like MSN and Outlook.

📊 Google Analytics 4 introduces enhanced customization for 360 users

Google Analytics 4 (GA4) is rolling out exclusive features for 360 customers, including tailored reporting, enhanced BigQuery reports, and integrations with platforms like Display & Video 360. As Universal Analytics 360 sunsets by 30 June 2024, Google advises transitioning to GA4, highlighting it as the strategic future analytics solution in an "ever-changing privacy landscape."

🔗 LinkedIn boosts search visibility for Collaborative Articles

LinkedIn is boosting Collaborative Articles with greater visibility and user-centric updates. Features include increased search presence, "Top Community Voice" badges, emphasis on member input over AI text, and cross-article linking. The move aims to enhance user engagement but emphasizes the need for better content accuracy.

🛍️ Amazon tests new mobile shopping collaboration feature

Amazon is piloting "Consult-a-Friend" in its app, enabling product feedback sharing with friends. The feature, trialed in countries including the U.S. and U.K., allows emoji reactions and commentary. Amazon's "Inspire," introduced in December 2022, is a TikTok-esque feature for U.S. users on iOS and Android, facilitating product discovery and shopping from user-generated content.

🤖 70% of marketers are overwhelmed by AI advancements

A SOCi survey reveals that 70% of marketers feel overwhelmed by AI advancements, with 42% lacking formal training. The influx of new AI tools adds confusion for 44%. Monica Ho, CMO of SOCi, underscores the need for "continuous learning" and proper AI training. The study involved 317 U.S. B2C marketing professionals, 55% in decision-making roles.

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